Kindly help in the light of 'consumer analysis and research. Please prepare a presentation to your leadership team with three areas of exploration. Give An overview of the critical areas of your corporate strategy, key profit drivers, and customer strategy, including target profiles, positioning strategy, value proposition, and profitability. Your critical analysis and assessment of the above. Focus your analysis on the essential elements and drivers of customer value. Tick a unique position to reverse-engineer your product and service offerings to increase value simultaneously for your organization and its customers.Based on your analysis, make strategic recommendations that be meaningful, tangible, actionable, and recommendations supported by evidence. and financial projections for whatever it is you are proposing, at a minimum, some back-of-the-napkin revenue forecasting

Leadership entails steering a group of people in the same direction and inspiring them to work…

Answered: Kindly help in the light of 'consumer…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Kindly help in the light of 'consumer analysis and research.

Please prepare a presentation to your leadership team with three areas of exploration.

Give An overview of the critical areas of your corporate strategy, key profit drivers, and customer strategy, including target profiles, positioning strategy, value proposition, and profitability.
Your critical analysis and assessment of the above. Focus your analysis on the essential elements and drivers of customer value. Tick a unique position to reverse-engineer your product and service offerings to increase value simultaneously for your organization and its customers.
Based on your analysis, make strategic recommendations that be meaningful, tangible, actionable, and recommendations supported by evidence. and financial projections for whatever it is you are proposing, at a minimum, some back-of-the-napkin revenue forecasting

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