LG India is the largest consumer durable home appliances manufacturer and is ready with a new washing machine which is expected to change the washing concept for the consumers. What qualitative research methods would you, as head of washing machine sales division, consider while forecasting for the new machine?
LG India is the largest consumer durable home appliances manufacturer and is ready with a new washing machine which is expected to change the washing concept for the consumers. What qualitative research methods would you, as head of washing machine sales division, consider while forecasting for the new machine?
Chapter18: Management Of Technology And Innovation
Section18.6: Skills Needed For Mti
Problem 3CC: What forecasting techniques are used in the management of technology and innovation?
Related questions
Question
LG India is the largest consumer durable home appliances manufacturer and is ready with a new washing machine
which is expected to change the washing concept for the consumers. What qualitative research methods would you, as
head of washing machine sales division, consider while forecasting for the new machine?
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by step
Solved in 2 steps
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.