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Outline the development and current status of the
research function.
Step by step
Solved in 2 steps
- List the marketing management functions, including the elements of a marketing plan, and discuss the importance of measuring and managing return on marketing investment.Describe the development of the marketingresearch function and its major activities.2.Please explain the key components of a formal marketing plan
- Describe the process of developing a marketing plan, including the key components and steps involved.Discuss the case for marketing to be viewed as a profession. How does this relate to both the nature of the responsibilities that are given to the marketing function and also to the nature of the actual job of a marketing manager?Identify various concepts, skills and tools in institutional marketing management: the four Ps. Explain and give examples
- Evaluate strategies and tactical approaches to the marketing mix in achieving overall business objectives.Explain marketing management tactics . Provide examples and reflections.What is the purpose of the marketing plan, and how might it be used in managing the activities of the organization? What should be included within the marketing plan?