Pizza Hut operates in a competitive and mature environment. The value Pizza Hut delivers has been questioned. Propose two analysis tools which could be used to help ensure Pizza Hut maximises the value to the customer, potentially reducing costs. Within your briefing paper you should: a) Explain the tools you have chosen; why you have chosen them and how they work. b) Demonstrate one of the tools by applying to one example of goods or services relevant to Pizza Hut c) Make recommendations regarding adoption of the tools you propose.

Pizza Hut operates in a competitive and mature environment. The value Pizza Hut delivers has been questioned. Propose two analysis tools which could be used to help ensure Pizza Hut maximises the value to the customer, potentially reducing costs. Within your briefing paper you should: a) Explain the tools you have chosen; why you have chosen them and how they work. b) Demonstrate one of the tools by applying to one example of goods or services relevant to Pizza Hut c) Make recommendations regarding adoption of the tools you propose.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter13: Services Marketing

Section: Chapter Questions

Problem 5DYMP

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