Please provide long detailed answers…… OPMFORMULA is a medium-sized baby formula production plant in Boston, Massachusetts. The company has been in business for over 20 years, mainly producing baby formula for infant nutrition industry and selling the formula exclusively through its distribution network across the United States. Over the years, OPMFORMULA gradually expanded its production capacity and consumer base. However, over the past 24 months, the company has been faced with an unprecedented and unanticipated increase in demand, which has cleared out its storage facilities and exceeded its production capabilities. At this time, the demand continues to be extremely high. The company has an existing storage facility, specifically designed for long-term storage of baby formula (controlled climate, humidity, etc.), which can be converted to a new production line. The new production line would increase the existing manufacturing capabilities by 50%. However, this would require a substantial investment in remodeling of the facility and purchasing of expensive equipment from a producer in Amersfoort, Netherlands. To proceed with this option, it would be also necessary for OPMFORMULA to obtain a loan from a bank and hire additional staff. It is estimated that it will take at least 18 months for the new production facility to start producing. OPMFORMULA leadership is faced with a dilemma. If they do not expand the current capacity, they risk losing the market share to competitors that are more flexible in adapting to higher demand. At the same time, the expansion is very costly while the long-term demand is uncertain. You are hired by OPMFORMULA as a consultant to help make the right business decision and to come up with an action plan. Part A: How would you recommend for OPMFORMULA to proceed? Should it stay with the same production capacity or increase it as described above? Based on the knowledge acquired in the course, please provide a detailed explanation of the rationale for your recommendation.

Please provide long detailed answers…… OPMFORMULA is a medium-sized baby formula production plant in Boston, Massachusetts. The company has been in business for over 20 years, mainly producing baby formula for infant nutrition industry and selling the formula exclusively through its distribution network across the United States. Over the years, OPMFORMULA gradually expanded its production capacity and consumer base. However, over the past 24 months, the company has been faced with an unprecedented and unanticipated increase in demand, which has cleared out its storage facilities and exceeded its production capabilities. At this time, the demand continues to be extremely high. The company has an existing storage facility, specifically designed for long-term storage of baby formula (controlled climate, humidity, etc.), which can be converted to a new production line. The new production line would increase the existing manufacturing capabilities by 50%. However, this would require a substantial investment in remodeling of the facility and purchasing of expensive equipment from a producer in Amersfoort, Netherlands. To proceed with this option, it would be also necessary for OPMFORMULA to obtain a loan from a bank and hire additional staff. It is estimated that it will take at least 18 months for the new production facility to start producing. OPMFORMULA leadership is faced with a dilemma. If they do not expand the current capacity, they risk losing the market share to competitors that are more flexible in adapting to higher demand. At the same time, the expansion is very costly while the long-term demand is uncertain. You are hired by OPMFORMULA as a consultant to help make the right business decision and to come up with an action plan. Part A: How would you recommend for OPMFORMULA to proceed? Should it stay with the same production capacity or increase it as described above? Based on the knowledge acquired in the course, please provide a detailed explanation of the rationale for your recommendation.

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter14: Marketing Channels And Supply Chain Management

Section14.1: Taza Cultivates Channel Relationships With Chocolate

Problem 1VC

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