Q1. You are the new Head of Marketing Communication Department of Access Bank Ghana. Discuss Five (5) Integrated Marketing Communications benefits you intend to recommend to management for Access Bank's effective brand communication and improvement on sales.
Q1. You are the new Head of Marketing Communication Department of Access Bank Ghana. Discuss Five (5) Integrated Marketing Communications benefits you intend to recommend to management for Access Bank's effective brand communication and improvement on sales.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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![Q1. You are the
Department of Access Bank Ghana. Discuss Five (5) Integrated
Marketing Communications benefits you intend to recommend to
management for Access Bank's effective brand communication and
improvement on sales.
new
Head of Marketing Communication
Q2. The management of University of Professional Studies, Accra
(UPSA) has identified digital marketing barriers as factors impeding
on the university's student recruitments efforts. Initiate five (5)
strategic steps you will consider managing the university's digital
marketing challenges.
Q3. Social media contributes to brand building, but brand building
doesn't happen overnight; it requires certain strategic integrated
marketing communication efforts. As a communication director of
UPSA Communication Consults (UPSA-CC), discuss 5 social media
initiatives you will consider in building your company's brand and
higher returns on your corporate revenue.](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F8d18bba9-7e9a-428e-8743-53fa9486c5dc%2Ff3eaa3e0-e5ae-4149-af55-d538077d4c39%2Fjdirj2r_processed.jpeg&w=3840&q=75)
Transcribed Image Text:Q1. You are the
Department of Access Bank Ghana. Discuss Five (5) Integrated
Marketing Communications benefits you intend to recommend to
management for Access Bank's effective brand communication and
improvement on sales.
new
Head of Marketing Communication
Q2. The management of University of Professional Studies, Accra
(UPSA) has identified digital marketing barriers as factors impeding
on the university's student recruitments efforts. Initiate five (5)
strategic steps you will consider managing the university's digital
marketing challenges.
Q3. Social media contributes to brand building, but brand building
doesn't happen overnight; it requires certain strategic integrated
marketing communication efforts. As a communication director of
UPSA Communication Consults (UPSA-CC), discuss 5 social media
initiatives you will consider in building your company's brand and
higher returns on your corporate revenue.
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