Question 1 a) Explain the concepts of a marketing mix and why companies must alter their marketing mix? b) Use examples to show how company changes its marketing mix to adjust the uncontrollable external environment.

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter5: Marketing Research And Information Systems
Section5.1: Big Boom Theory: Marketing Research Targets Baby Boomers
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11
BIUA
1
Question 1
a) Explain the concepts of a marketing mix and why companies must alter their
marketing mix?
b) Use examples to show how company changes its marketing mix to adjust the
uncontrollable external environment.
MAR
11
tv
MacBook Air
Transcribed Image Text:s Help Last edit was seconds ago 11 BIUA 1 Question 1 a) Explain the concepts of a marketing mix and why companies must alter their marketing mix? b) Use examples to show how company changes its marketing mix to adjust the uncontrollable external environment. MAR 11 tv MacBook Air
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