You have been asked by a client company to segment the ice cream market. Use at least three different bases for segmentation and describe the segments that emerge.
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You have been asked by a client company to segment the ice cream market. Use at least three different bases for segmentation and describe the segments that emerge.
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- Think of a type of customer that you know reasonably well. Try to identify some unmet needs of this type of customer and to think of some new features of the products and/or services they purchase that would excite them. Why do you think these features are not being offered?Elucidate the factual notion, that Market penetration is a measure of how much a product or service is being used by customers compared to the total estimated market for that product or service. Therefore, describe market penetration strategies and in the process discuss in details the pros and cons of market penetration.Describe further the difference of Subway Fast food resto from the competition. Please also select an attribute important to the consumers (you are also a customer) and elaborate why you use this product or avail this service. Provide a particular target market and elaborate why they are the appropriate segment to target to. Explain well if what you think is the value proposition of your chosen product or service.
- Describe the concept of customer segmentation in CRM. How can advanced analytics and machine learning be used for effective segmentation?A company may have many Customers depending on it size and industry in which it operates. Explain in your own words who are the company’s customers.Describe is the difference of Subway Fast food chain from the competition in market. You may select an attribute important to the consumers (you are considered as their customer) and elaborate why you use this product or avail this service. Also, describe a main target market and discuss why they are the appropriate segment to target. Share what you think is the value proposition of your chosen product or service.
- Imagine yourself as Business Development Manager in ABC and your task is to create new business strategies for your products and increase sales volume and diverse customer portfolio. Before you start, we would like to give some information about our current customer portfolio as follows: Customer Segment Percentage of segment Revenue Stream High-end / Michelin Restaurants 37% 50% Mid to High Restaurants 43% 34% Cafes / Small Restaurants 20% 16% Table shows our customer distribution by percentage of each segment and share of each segment in total revenue. Questions: (a) How would you increase sales among current customer portfolio (aka chefs/restaurants)? Which group of chefs/restaurants would you focus and why? Which channels would you use to reach your prospective customer and sell your products to them? (b) Remember your idea for new target group suggested by you in previous case, in which platforms or places would you sell your products among your…Describe is the difference of Subway Fast food chain from the competition in market. You may select an attribute important to the consumers and elaborate why you use this product or avail this service. Next, describe a main target market and discuss why they are the appropriate segment to target. Expound what you think is the value proposition of your chosen product or service.A hotel chain’s database has information on guests thatincludes demographics, number of visits, and roompreferences. Describe how the chain can use this information to develop several relationship marketing programs.How can it use a more general database to identify potentialcustomers and personalize its communications with them?
- A: What are the other companies that sell latex glove product? B:What are the marketing strategies that they use?In regards to customer relationship management (CRM) systems, what are some of the most important ideas that food market organizations should keep in mind?Are not all goods really consumer goods, depending on how you define the customer? Discuss.