Research Topic: The study of customers’ behavior towards online shopping as opposed to in-store at a Supermarket. Research Design: What type of research style is best for this topic: descriptive, or exploratory? Qualitative or quantitative? What are some best research questions centered around this topic?

Research Topic: The study of customers’ behavior towards online shopping as opposed to in-store at a Supermarket. Research Design: What type of research style is best for this topic: descriptive, or exploratory? Qualitative or quantitative? What are some best research questions centered around this topic?

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter10: Marketing Research

Section10.6: Classifying Data As Primary Or Secondary

Problem 1LO

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