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- Ethics One unobtrusive measure mentioned in this chapter involved going through consumers' or com- petitors' garbage. Do you think marketers should have the right to do this? Is it ethical?Are certain market segments more likely to be vegetarian?(AACSB: Written and Oral Communication; Information Technology; Reflective Thinking)1. Name and describe the types of publics in a company’s marketing environment. 2. What are publics in the marketing context? Why are they important to marketers? Suggest the publics for a specific business. 3. Describe Generation Z. What differentiates GenZers from other demographic groups, such as baby boomers, Generation X, and millennials? 4. How would you characterize the current state of the economic environment in developed countries? How does it impact the activities and approach of marketers? 5. Why should marketers play close attention to the political environment?
- Critical Thinking Sometimes marketers will developstrategies to target multiple social class segments withthe same product by offering it at different prices. Whatare some examples of products or brands that use thisstrategy and how do they accomplish it? Are there anypotential risks to taking this approach with specific products or brands and what might make some products orbrands more susceptible to these kinds of risks?Discuss 2 similarities and 2 differences between Alibaba Group, Uber and Mercedes regarding their cultural valuesPlease provide brief explanation. Thank you. Define cause marketing in the context of a nonprofit organization’s earned income strategy. What are advantages and disadvantages of this earned income strategy? Please provide example too.
- Ethics One of the potential opportunities offered byneuromarketing is the capability to look at patternsin brain activity and identify (a) how the presence ofdifferent product attributes and variations of those attributes can help 10 predict what choices a consume,prior to their actually making those choices, (b) andhow those attributes can be manipulated to influenceother choices without the consumer realizing the impact that those changes are having on their choices.Do you believe that marketets should be able to usethis type of knowledge to their advantage? Would youhave any personal qualms with doing so?Imagine that you want to start your own business. For your business (e) Develop a brief marketing strategy for your new business, and state your marketing strategy, including short-term and long-term strategies (f) Will vour business hire employees or independent contractors (ICs)? Why? What reasons do you have for choosing employees or ICs? Does your classification conform to the law? (g) What are some of the major legal risks your business may face in employment, marketing, sales, purchasing and/or development (vou may wish to consider tort risk, criminal law risk, agency and employment risks, contract risks, or any other legal risks). Be sure to respond to all parts of all questions by 11:59pm EST Sunday.Define cause marketing in the context of a nonprofit organization's earned income strategy. What are advantages and disadvantages of this earned income strategy?