Sometimes a follower brand may mimic the appeal of the brand leader. This is done to attack the brand leader to reduce the potency of the competitor’s marketing communications. This known as copycat messaging 2.1 Required: Select a follower brand that has adopted this type of strategy. Indicate whether, in your opinion they were successful in reducing the potency of the competitor (leading brand). Motivate your reasoning
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Sometimes a follower brand may mimic the appeal of the brand leader. This is done to attack the
brand leader to reduce the potency of the competitor’s marketing communications. This known as
copycat messaging
2.1 Required:
Select a follower brand that has adopted this type of strategy. Indicate whether, in your
opinion they were successful in reducing the potency of the competitor (leading brand).
Motivate your reasoning
Step by step
Solved in 2 steps
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