The marketing department of Central Perk Coffees estimates the following monthly demand for high-test dark roast coffee in these four price-quantity relationships: Demand 1 9,800 cups at $0.95 per cup 2 7,400 cups at $1.15 per cup 3 6,400 cups at $1.35 per cup 4 3,900 cups at $1.55 per cup   The fixed costs of 2,700 per month are not affected by the different price-volume alternatives. Variable costs are $0.20 per cup. What price should Central Perk Coffees set for this coffee.         Sales Variable Costs Contribution Margin 1       2       3       4

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The marketing department of Central Perk Coffees estimates the following monthly demand for high-test dark roast coffee in these four price-quantity relationships:

Demand
1 9,800 cups at $0.95 per cup
2 7,400 cups at $1.15 per cup
3 6,400 cups at $1.35 per cup
4 3,900 cups at $1.55 per cup

 

The fixed costs of 2,700 per month are not affected by the different price-volume alternatives. Variable costs are $0.20 per cup.

What price should Central Perk Coffees set for this coffee.      

  Sales Variable Costs Contribution Margin
1      
2      
3      
4      
 
 
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