Homework Help is Here – Start Your Trial Now!
Business
Operations Management
The modifications made regarding advertising, public relations, and promotional strategy in a given market is called: O a changing product features Ob. changing delivery schedule Oc changing the product place Od.changing the product promotion QUESTION 18 In reacting to the marketing environment, what strategy do firms adopt in order to shift from a reactive to a more proactive stance? Oa view the marketing environment as an uncontrollable element Obadopting a proactive stance toward the marketing environment develop strategies to change the environment Oc Take very slow actions to affect forces in the environment Od assuming that strategic options are bounded by the current environment

The modifications made regarding advertising, public relations, and promotional strategy in a given market is called: O a changing product features Ob. changing delivery schedule Oc changing the product place Od.changing the product promotion QUESTION 18 In reacting to the marketing environment, what strategy do firms adopt in order to shift from a reactive to a more proactive stance? Oa view the marketing environment as an uncontrollable element Obadopting a proactive stance toward the marketing environment develop strategies to change the environment Oc Take very slow actions to affect forces in the environment Od assuming that strategic options are bounded by the current environment

Practical Management Science
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
See similar textbooks
icon
Related questions
Question

Explain right answer as well as wrong answer also

QUESTION 17 The modifications made regarding advertising, public relations, and promotional strategy in a given market is called: O a changing product features Ob.changing delivery schedule Oc changing the product place Od. changing the product promotion QUESTION 18 In reacting to the marketing environment, what strategy do firms adopt in order to shift from a reactive to a more proactive stance? Oa view the marketing environment as an uncontrollable element Ob.adopting a proactive stance toward the marketing environment develop strategies to change the environment Oc Take very slow actions to affect forces in the environment Od.assuming that strategic options are bounded by the current environment OWatch and react to forces in the environment
Transcribed Image Text:QUESTION 17 The modifications made regarding advertising, public relations, and promotional strategy in a given market is called: O a changing product features Ob.changing delivery schedule Oc changing the product place Od. changing the product promotion QUESTION 18 In reacting to the marketing environment, what strategy do firms adopt in order to shift from a reactive to a more proactive stance? Oa view the marketing environment as an uncontrollable element Ob.adopting a proactive stance toward the marketing environment develop strategies to change the environment Oc Take very slow actions to affect forces in the environment Od.assuming that strategic options are bounded by the current environment OWatch and react to forces in the environment
Expert Solution
steps

Step by step

Solved in 2 steps

SEE SOLUTIONCheck out a sample Q&A here
Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Practical Management Science
Practical Management Science
Operations Management
ISBN:
9781337406659
Author:
WINSTON, Wayne L.
Publisher:
Cengage,
Operations Management
Operations Management
Operations Management
ISBN:
9781259667473
Author:
William J Stevenson
Publisher:
McGraw-Hill Education
Operations and Supply Chain Management (Mcgraw-hi…
Operations and Supply Chain Management (Mcgraw-hi…
Operations Management
ISBN:
9781259666100
Author:
F. Robert Jacobs, Richard B Chase
Publisher:
McGraw-Hill Education
Business in Action
Business in Action
Operations Management
ISBN:
9780135198100
Author:
BOVEE
Publisher:
PEARSON CO
Purchasing and Supply Chain Management
Purchasing and Supply Chain Management
Operations Management
ISBN:
9781285869681
Author:
Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:
Cengage Learning
Production and Operations Analysis, Seventh Editi…
Production and Operations Analysis, Seventh Editi…
Operations Management
ISBN:
9781478623069
Author:
Steven Nahmias, Tava Lennon Olsen
Publisher:
Waveland Press, Inc.
SEE MORE TEXTBOOKS