The owner of Eat Now Restaurant implemented an expanded menu early last year. The menu was asuccess, drawing many more customers, who seemed to like the increased variety of menu choicesover that of the previous menu. But good news soon became bad news as long waiting lines beganto deter customers, and business dropped off. Because of space and other limitations, there didn’tseem to be any viable options to consider. Then a customer mentioned a technique called mass customization that was being used in the company he worked for. He said it really streamlined processing, and maybe it could work for the restaurant.Describe how that approach might work at the restaurant and why that could be expected toreduce waiting times. What costs would be involved in transitioning to such a system? What otherapproaches could be used to reduce waiting times?

The owner of Eat Now Restaurant implemented an expanded menu early last year. The menu was asuccess, drawing many more customers, who seemed to like the increased variety of menu choicesover that of the previous menu. But good news soon became bad news as long waiting lines beganto deter customers, and business dropped off. Because of space and other limitations, there didn’tseem to be any viable options to consider. Then a customer mentioned a technique called mass customization that was being used in the company he worked for. He said it really streamlined processing, and maybe it could work for the restaurant.Describe how that approach might work at the restaurant and why that could be expected toreduce waiting times. What costs would be involved in transitioning to such a system? What otherapproaches could be used to reduce waiting times?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter19: Pricing Concepts

Section: Chapter Questions

Problem 6DRQ

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