VII. Marketing Strategies A. Packaging B. Distribution - How will you communicate a C. Promotion, Advertising, Direct Selling D. Customer Service
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- - The report should reflect the current external and internal marketing environment and propose a relationship marketing plan. - The report should cover two main areas: First, current situation analysis: this analysis is a useful technique for understanding the company’s strengths and weaknesses, and for identifying both the opportunities open to it and the threats it faces. The purpose of this section is to answer a number of questions such as: How can you (i.e., the company you have chosen) use your strengths to take advantage of your biggest opportunities? How can you use your strengths to overcome your biggest threats? What can you do to reduce or eliminate your weaknesses to make the most of the opportunities available? How can you minimize your weaknesses, so that you are better positioned to overcome your threats? When performing this analysis, the most careful attention should be paid to the main issues and considerations that affect your relationship marketing strategy.…4. What information should be conveyed in the executive summary? 5. Distinguish between short-term and long-term objectives. Between quantitative and qualitative objectives. Between efficiency and effectiveness. Give examples. 6. How is the market analysis section linked to the marketing section?10- Sales organization consists of human beings or persons working together to effectively market products manufactured by the firm or the products purchased for resale. From the following, analyze the statement which is not relevant to the sales organization. a. A sales organization has a number of departments b. Systematic execution of plans is not possible in a sales organization c. It is a foundation for effective sales planning and sales policies d. It has a planned and well-coordinated structure
- a. Explain scope of study of 'the influence of brand perception on customer buying action'. b. Explain organization of study of 'the influence of brand perception on customer buying action'. c. Explain summary of 'the influence of brand perception on customer buying action'.1.1 Operate under the assumption that you have secureda meeting with your ideal prospect to deliver a formal sales presentation. Clearly outline the objective of this sales call by writing a SMART GOAL. 1.2 Research the market, list and explain 10 prospective B2B customers that would be the right fit for your product/service within the market you will serve. A. For each provider, the name of the business, the address, and phone number. B. Explain in detail why each was selected and identified through your prospecting exercise as the most viable prospects. C. Select your best prospect for your oral presentation and explain why they are your number choice to close the sale. 1.3 Describe the features, advantages, and benefits of your product/service. 1.4 How should you prepare for the negotiations portion of the sales call and build value to justify the asking price?Part 1: Conduct research about a U.S. automotive and manufacturing industry and include all required information in the rubric. Part 2: Conduct research about the industry and specific real world company you selected in week one to obtain data ( Remember the industry and company does not have to be within the automotive and manufacturing industry). Include a Porter's Five Forces diagram. Please select an industry and company that interest you as you will continue to conduct resesrch on the industry and company throughout the course. Part 3: Compare the U.S. automotive and manufacturing industry to the industry and company you selected. Remember to include a Porter's Five Forces diagram comparing both industries and summarize the findings.
- a.Identify how society converts a customer’s needs into wants and demands.b. Some loyal customers can be unprofitable, and disloyal customers can be profitable.Which customers should acquire and retain iPhone?c. Marketing management orientations are the guidelines under which organizationsdesign and carry out their marketing strategies. How can different organizations applythese orientations in order to set their marketing strategies?multiple1- Organizations that seek the most-qualified executive available for a specific position and are generally on assignment from the company needing a specific type of individual are referred to as A- employment agencies B- job fairs. C- progressive search firms. D-executive search firms. 2-Which of the following provides an example of special event recruiting? A- Internships B- Recruiters. C- Employment agencies D- Job fairs. 3- What is perhaps the most common approach to meeting short-term fluctuations in work volume? A. Overtime B- Subcontracting C- Temporary employees D- Employee leasing. 4- The least-expensive recruitment method that provides the broadest coverage is probably through the use of A- newspaper advertising. B- special events C- recruiters. D- employment agencies.59) Which of the following statements about hotel revenue management is FALSE? A. Most tactical-level reyenue management actions can be controlled with a simple spreadsheet designed by those who use it every day. B. Revenue management is new, as are all of the strategies that are employed to maximize profit. C. Most hotels have multi-tiered rate structures that they adjust based on key revenue management variables D. The hotel industry recognizes revenue management as one of the core competencies vital to profitability.
- a. Explain what is the product promotion in marketing. b. Explain what is the cognitive-affective model of brand perception. c. Explain hypothesis of product quality and customer buying behaviour. d. Explain hypothesis of product price and customer buying behaviour. e. Explain hypothesis of product promotion and customer buying behaviour.9 __________ include internal capabilities, resources, and positive situational factors that may help the company serve its customers and achieve its objectives.Select one:a. Opportunities.b. Strengths.c. Threats.d. Weaknesses26. Customer loyalty is an important method of:A. creating new products.B. promoting efficiency.C. sustaining an advantage over competitors.D. promotional pricing strategies.E. all of the above. 27. Whenever Harry goes down on Bay Street to havesomething to drink, he goes to Luther’s Pharmacy. There are many other“watering holes” on Bay Street but Harry will only go to them ifLuther’s is closed. Luther’s has achieved __________________ from Harry.A. customer loyaltyB. strategic acceptanceC. relative market shareD. value-based penetrationE. operational excellence 28. Banks have begun offering special accountsdesigned to attract junior high school children. These kids save in very smallamounts creating more work than the account is probably worth to the bank butbankers know consumers are creatures of habit and young people they service nowwill likely become adult customers. These banks recognize:A. operational excellence as a macro strategy.B. the life-time value of customers.C. product…