We examine marketing intermediaries from the viewpoint of manufacturers who wanted to build and manage marketing channels. In the second part, we view these intermediaries as retailers, wholesalers, ang logistical organizations as requiring and forging their own marketing strategies in rapidly changing world. Intermediaries also strive for marketing excellence and can recap the benefits like any other type of company. With this, answer the following questions. 1. Who can be considered as a channel member? 2. Retailing as a selling strategy, to whom it is directed? 3. Wholesaling as a selling strategy, when it is being used?

We examine marketing intermediaries from the viewpoint of manufacturers who wanted to build and manage marketing channels. In the second part, we view these intermediaries as retailers, wholesalers, ang logistical organizations as requiring and forging their own marketing strategies in rapidly changing world. Intermediaries also strive for marketing excellence and can recap the benefits like any other type of company. With this, answer the following questions. 1. Who can be considered as a channel member? 2. Retailing as a selling strategy, to whom it is directed? 3. Wholesaling as a selling strategy, when it is being used?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter14: Marketing Channels And Supply Chain Management

Section: Chapter Questions

Problem 1DYMP

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