We have all had experiences with doctors' offices and other health care delivery sites, such as hospitals, clinics, and outpatient testing facilities. Describe some common elements of the physical environments in health care facilities and how those elements support (or do not support) the level of service provided by a successful health care service. Consider the role of automation in service delivery. Have you had particularly good or bad experiences with the physical environments of health care providers? Share the experiences and describe how the physical environments made you feel about the services you received.
We have all had experiences with doctors' offices and other health care delivery sites, such as hospitals, clinics, and outpatient testing facilities. Describe some common elements of the physical environments in health care facilities and how those elements support (or do not support) the level of service provided by a successful health care service. Consider the role of automation in service delivery. Have you had particularly good or bad experiences with the physical environments of health care providers? Share the experiences and describe how the physical environments made you feel about the services you received.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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We have all had experiences with doctors' offices and other health care delivery sites, such as hospitals, clinics, and outpatient testing facilities. Describe some common elements of the physical environments in health care facilities and how those elements support (or do not support) the level of service provided by a successful health care service. Consider the role of automation in service delivery. Have you had particularly good or bad experiences with the physical environments of health care providers? Share the experiences and describe how the physical environments made you feel about the services you received.
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