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- Case Extract: Marketing McDonald’s in India The modest beginnings of McDonald’s at Illinois in USA, turned out to be among the main brand names in the international scene. It has been synonymous to what is widely-accepted the fast-food concept. The company operates over thirty one thousand stores all over the world to date. It was one of the first to perfect the concept of fast service in the food industry in its early days of operations in 1955. Given that the products of the company are mainly western in character; its operations have also expanded to the Asian region. McDonald’s entered India in the year 1996 when the fast food retail market in India was at a nascent stage. Encountered with several challenges in the beginning, the fast food giant emerged to be the market leader by 2011. Though McDonald’s commands the leadership position in the Indian fast food market, there exists stiff competition from the local traditional fast food retailers as well as other multinational firms…Instructions: Analyze and answer the following questions A US Company plans to sell farm equipment in a country in Asia. This country traditionally had not conducted business with companies outside of its geographic region. Answer these questions for the US company. How might economic conditions affect business decision What social and cultural influences could affect business decisions? How could politics and laws after the company's exporting activity? What geographic factors might influence the company's international business activities?Kindly elaborate your answer. Thank you so much!Explain the importance of international trade ? no reference material and can you answer me as soon as possible
- explain these Opportunities Growing demand for quality and authentic bottled water in international markets. Potential for expansion into new international markets. Increase brand recognition through marketing and advertising efforts. Potential for partnership and collaboration with other companies and organization to expand reach and capabilities.What is an international marketing information system (IMIS), and why is it necessary?Discuss which international strategy could be used to attract customer to the US market to purchase Audi motor vehicles
- 2. In bullet points, outline at least 4 (four) similarities between domestic marketing and international marketing activities?A. Think of a brand or product that is available throughout the world, such as an athletic brand like Nike or a food product like Pepsi or Coca-Cola. Now go online to the different country-specific branches of the company’s What differences are there? How might the company be attempting to tailor its globalized product to a specific culture? What advances into the foreign market does this use of the Internet allow the company to make? What advantages does this globalization of its products give the company? In what other ways has technology helped speed this globalization? B. Write a 5-paragraph essay on the influence of social media on our lives and its relevance to how information is shared among us nowadays. No restriction on the number of words.Evaluate at least three international market entry methods for the selected product/service in Israel. What are the advantages and disadvantages of each method?
- Giving examples discuss how international marketing is quite challenging compared to domestic marketing.Think about the following products: packaged flour, swimsuits, textbooks, and automobiles. Describe how a firm would need to adapt the marketing for each of these products to suit conditions in China, Germany, and Saudi Arabia. In particular, think about the nature of the product, its pricing and distribution, and the marketing communications associated with it. China is an emerging market with low per-capita income, Saudi Arabia is an emerging market with a conservative culture rooted in Islam, and Germany is an advanced economy with a liberal culture.Based on the perspective of international marketing, explain, with appropriate examples, the importance of infrastructures to the development of an economy.