What is meant by bench marking? Explain the benefits a firm derives from benchmarking
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What is meant by bench marking? Explain the benefits a firm derives from benchmarking
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- Describe two examples of each of the four types of measurement scales. Indicate why each is an example of its type.Assume you are responsible for developing a benchmarking program. Describe how you would go about establishing the benchmarking process. Be sure to also address the critical issues you must address.How to assess the factors that influence the brand image in the provision of data service.
- As a marketing controller, you have been tasked with creating a customer-performance scorecard for your company's toy business. Create an inventory of three possible included measurements.Discuss when the ‘Q’ system is used and when the ‘P’ system is used. What are the distinguishing criteria for when they are used?So why can’t we establish a similar setof measurements for supply management performance?