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What other market segmentation can you suggest to Kenny Rogers Roasters? Explain your
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- Chapter 12 outlines the VALS lifestyle segments.Which of these lifestyle segments is the most likelytarget market for Patagonia products? Could morethan one group be a good target market? Justify youranswerWe have decided to open our own business called ABC Headphones. Customers to target: Demographic: Age – mainly young people, people between the age groups 12 – 50 years. Income – Middle class and upper class Gender – Both male and female Geographic: Urban areas Behavioural and Psychographic: Technology-savvy, professionals, student and who live an active lifestyle. 2) Consider the customers you chose to target, select 2 behavioral segmentation variables applicable to your product (ABC headphones).Explain your choice 3) Select a targeting strategy most suitable for your product idea. Explain your choice.What are the different variables in market segmentation is used by Kenny Rogers Roasters?
- Is it wrong for marketers to create wants where none exist in the marketplace in order to make profits? Support your answer.How would you contrast demographic and behavioral segment schemes? Which one(s) do you think would be most effective for marketers trying to sell to you? Is it the demographic or behavioral segment?How Michael Porter’s five forces model can help marketers to analyze segment attractiveness? Explain with help of examples.
- What type of market is Huy Fong targeting with its sriracha sauce?Create a description of your family as a market segment using geographic, psychographic, and demographic factors. Suppose that you’ve been hired by a local independent bookstore to help its owner win back customers lost to a large bookstore chain. Design and outline a plan to win back the store’s lost customers and rebuild those relationships. Be sure to incorporate marketing concepts from the course materials. Assume you are the marketing director of a new restaurant that plans to open in six months. Conduct a short nonprobability sample among your acquaintances to determine (a) whether coupons would be a successful promotional tactic to use and (b) in what circumstances coupons would be an inducement for repeat business and when they would not. Report your findings.In Class, 10-25 Minutes for Teams To better market the university to potential students, you and your class- mates have been asked to create a segment profile of the typical college student at your school. Write up a descriptive segment profile, or "persona," of the targeted consumer. Share your description with the class.
- Personal Value is defined as “an enduring belief that a specific mode of conduct or end-state or outcome is desirable or good.” Lifestyles are consumers’ modes of living as reflected in their activity, interests, and opinions. Psychographics, on the other hand, involves the use of psychological, sociological, and anthropological factors to determine how the market is segmented by the propensity of groups within the market and their reason to make a particular decision about a product. a) Discuss the most frequently used measuring instruments of lifestyle-The Rokeach Value Survey (RVS) and the List of Values (LOV); b) Determinants of Life Style & its behavioral impacts; c) Discuss Values, Attitudes and Lifestyles (VALS) framework.Explain all options. A manufacturer of outdoor mountain bikes decides it wants to attract performance-driven young mates who adopt a healthy and adventurous lifestyle. It represents the company's. Multiple choice Segmentation variable Target market Marketing mix Advertising mix Product conceptWhich demographic of consumers reside in the state of New Jersey? Please provide a comprehensive enumeration of the last name, first name, and state of each customer?