What role does public relations play in supporting sales promotion efforts?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter16: Integrated Marketing Communications
Section: Chapter Questions
Problem 8DRQ
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What role does public relations play in supporting sales promotion efforts?
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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing