Which of the following is of least concern to a qualitative researcher?a) Validityb) Trustworthinessc) Understandingd) Generalizability
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Which of the following is of least concern to a qualitative researcher?
a) Validity
b) Trustworthiness
c) Understanding
d) Generalizability
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- Which of the following is not a form of measurement validity? a) Concurrent validityb) Conductive validityc) Face validityd) Convergent validity2. Explain how Day Dream Toys might collect and use market research information. Include one quantitative and one qualitative research technique in your response.Develop the first three steps of the management–research question hierarchy namely i) management dilemma ii) management question iii) research question(s), for the following senario A- The Country Sales Director of Blue sky Ice Cream
- A bias which may be present with trade association data is: O Faulty questionnaire design O Small sample sizes O Poor data analysis O The economic or political agenda of the associationFrom a managerial perspective, which is NOT one of the important functions of marketing research: Causal Function Predictive Function Diagnostic Function Descriptive Function Creative Functioncomplete the table below by creating the codes and themes for respondents 2 and 3. RESPONSES OF RESPONDENTS TO THE RESEARCH QUESTION CODES THEMES OR CATEGORIES Respondent 1: Wear face mask and shield COVID prevention guidelines Protect yourself from COVID Respondent 2: Avoid going to crowded places Respondent 3: Eat healthy food
- Differentiate descriptive analytics, prescriptive analytics and predictive analytics. give at least one specific example how are these examples of analytics are usedWhat is a decision statement? How does the focus on an irrelevant decision affect the research process?marketers make heavy use of both open ended and close ended questions in the questionnaires.what are some of the benefits or drawbacks of using each of thses way to ask question?
- In Traditional Survey Reseach, elaborate what are; 1. Nonresponse Bias 2. Refusal rate 3. Response Bias1.) Design a questionnaire for consumer preference survey regarding the problem. Please keep in mind all aspects of the product, company, data analysis, etc. while designing the questionnaire. 2.) Pursuant to collection of data through the consumer preference survey regarding the product, please explain each step in your data analysis plan. Each step of the data analysis plan must be linked to the questions you have designed for the survey in the previous question. 3.) How would you conduct the survey? What would be your mode of data collection and sampling technique? How would you define the population and sample? Justify your answer.Trevor is studying two decades worth of results from the Summer Olympic to determine why some countries in certain games perform better in medals than other nations. What would be the best way to collect data on this type of research question? Primary data Secondary data Syndicated data Sample data Experimental data