Which of the following statements is true about exporting and licensing? a) In exporting the organization owns the technology and expertise b) In licensing, the firm that owns the technology “leases” the technology without relinquishing complete rights to that technology c) Licensing enables a firm to enter to enter new markets without having to make investments in production in the new market d) A and B e) A and B and C
Which of the following statements is true about exporting and licensing? a) In exporting the organization owns the technology and expertise b) In licensing, the firm that owns the technology “leases” the technology without relinquishing complete rights to that technology c) Licensing enables a firm to enter to enter new markets without having to make investments in production in the new market d) A and B e) A and B and C
Foundations of Business (MindTap Course List)
6th Edition
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Chapter3: Global Business
Section3.3C: Reasons Against Trade Restrictions
Problem 1CC
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44) Which of the following statements is true about exporting and licensing?
a) In exporting the organization owns the technology and expertise
b) In licensing, the firm that owns the technology “leases” the technology without relinquishing complete rights to that technology
c) Licensing enables a firm to enter to enter new markets without having to make investments in production in the new market
d) A and B
e) A and B and C
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