Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 1, Problem 10ALR
Summary Introduction
To Discuss: The motives that firms develop sustainable products.
Introduction: Sustainable products are those items that give ecological, social and financial advantages while securing public health and atmosphere over their complete life cycle, from the mining of raw materials until the last transfer.
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Chapter 1 Solutions
Contemporary Marketing (MindTap Course List)
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