Principles Of Operations Management
Principles Of Operations Management
11th Edition
ISBN: 9780135173930
Author: RENDER, Barry, HEIZER, Jay, Munson, Chuck
Publisher: Pearson,
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Chapter 1, Problem 1CS
Summary Introduction

Case summary:

Company U technology is the $41 billion dollar firm. The growth of the company is the challenge for the traditional taxi business model. The business model of Company U uses app that provides improved way to call a taxi. It would provide details about a car, location of the car, history of the rides of a particular rider, and fees. It connects the rider and driver in a better way. Company U is the best and fastest way to find a ride.

Company U provides better service and demand lower fees from the customers. However, surge pricing of Company U is an issue. Even though it states that the car is available at unusual time, the price of the car would be higher at many times than normal.

To determine: The added efficiency of Company U to society.

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The market has decided that Uber and its immediate competitors are adding efficiency to our society. How is Uber providing that added efficiency?
SWOT Analysis Uber Ridesharing Opportunities What is the unique opportunity that the company is trying to take advantage of? Does the target market have any unfulfilled needs that the company can satisfy? Are there emerging target markets with needs that the company can satisfy? Are there ways the company and its competitors can benefit from working together? Are there opportunities for collaborating with customers to build a brand presence? Describe and analyze if market demand is increasing? Are there changes in the government regulations that will affect the company? Describe any emerging global issues that will affect the company?
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