Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
Question
Book Icon
Chapter 10, Problem 1AMK

a)

Summary Introduction

To determine: The classification of Product J

Introduction:

A product is a service or physical item that can be offered or made to a customer in order to satisfy their wants and needs. A company gets new products in two ways. One is acquisition and another one is developing a new product.

a)

Expert Solution
Check Mark

Explanation of Solution

The products can be generally classified into consumer products or business products

Product J is a baby’s shampoo and it is classified under the consumer product. The consumer products are the products that are in the final stage and are ready to be purchased and consumed by the end users is known as the consumer product.

b)

Summary Introduction

To determine: The classification of Product BD

Introduction:

A product is a service or physical item that can be offered or made to a customer in order to satisfy their wants and needs. A company gets new products in two ways. One is acquisition and another one is developing a new product.

b)

Expert Solution
Check Mark

Explanation of Solution

The products can be generally classified into consumer products or business products

Product BD is a two speed drill if the product is used by a worker who has to do his work in the house by himself then the product is a consumer product. The consumer products are the products that are in the final stage and are ready to be purchased and consumed by the end users is known as the consumer product.

Product BD is a two speed drill if the product is used by a construction building worker then the product is a business product. The products that are purchased by the businesses for their own usage is known as a business product.

c)

Summary Introduction

To determine: The classification of Product AW

Introduction:

A product is a service or physical item that can be offered or made to a customer in order to satisfy their wants and needs. A company gets new products in two ways. One is acquisition and another one is developing a new product.

c)

Expert Solution
Check Mark

Explanation of Solution

The products can be generally classified into consumer products or business products

Product AW is a business product. The products that are purchased by the businesses for their own usage is known as a business product.

Want to see more full solutions like this?

Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!
Students have asked these similar questions
Assume the following products represent the product mix of Unilever. Briefly explain and arrange the product mix considering WIDTH, LENGTH, DEPTH, and CONSISTENCY.   Lipton Sunsilk Surf Excel Axe Blue Band Vaseline Close Up Knorr Pears Walls Pepsodent Wheel Brook Bond Rexona Clear Lux
A brand of soaps offers both bar soaps and liquid soaps. Will these be classified as being under the same product line, are these considered as different categories (width), or are these considered as product variants (depth)? Explain.
29 - Which of the following is the correct term used to describe the goods used in the production of other goods such as raw materials?    a) non-durable goods  B) goods at ease  NS) production goods  D) durable goods  TO) Consumer goods
Knowledge Booster
Background pattern image
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Text book image
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning