Understanding Business
Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Chapter 13, Problem 2PPT
Summary Introduction

To discuss: The way in which the company’s website helps in strengthen its relationship with its stakeholders.

Introduction: The strategy used in marketing with a goal to provide its customers the products exactly the way the customer’s want or require or letting the customers customize the products is termed as relationship marketing.

A person, group or an association that has intrigue or concern in an association and can influence or be influenced by association's activities, destinations and strategies.

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SATISFY ALL THE INFORMATION NEEDED!   Please fully watch the video below and expound more about the benefits of digital marketing.   After this, answer if can you still think of a successful and famous company around the world that haven’t explored yet the route of direct and digital marketing?   Then answer the following:   A. Give at least 1 example of such companies and discuss their current traditional marketing efforts. B. Do you think they can still survive today and even tomorrow’s marketplace by sticking to traditional marketing strategies alone? C. If they should already start incorporating digital marketing strategies in their current efforts, suggest at least 1 specific digital marketing tool that they can start using, and then discuss how this tool can help them sustain strong & profitable customer relationships at present.   YT Video: https://www.youtube.com/ watch?v=NnW0UB8cm6Q   DO NOT COPY AND PASTE ANSWERS FORM OTHER SOURCE.
Let's explore further by answering this activity. Use another sheet of paper for yourosver.1. Among the identified Ps of marketing, which do you think are the three mostappropriate marketing mix in a sari-sari store business, and why? Justify your answerby citing examples.
E-commerce Marketing Manager: What would be a strategy for orienting, training and developing (i.e. continuing education/training) new employees in this job. This should include a new hire orientation as well as job/department specific training and development considerations. How will you evaluate the success of your training and developmentplans, including both quantitative and qualitative measures.
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