Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 15.2, Problem 15.2LO
Summary Introduction

To distinguish: Traditional marketing channel, electronic marketing channel, and different types of vertical marketing systems

Introduction:

Marketing distribution channels refers to the firms or individuals who involves in the product or service making for the purpose of industrial or consumers user.

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