M Marketing
6th Edition
ISBN: 9781259924033
Author: Levy Grewal
Publisher: Mcgraw-Hill
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 15.3, Problem 1PC
Summary Introduction
To determine: The difference between direct and indirect
Introduction: Marketing is an art in which a seller sells its goods and services to its customer. Marketing has the four important elements which are a product, price, place and promotion.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
What are the most common marketing channels for consumer products?
Explain the term indirect marketing channels?
What role do marketing channels play in the distribution of products or services? How can companies choose the right distribution channels?
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- How do businesses determine the most effective marketing channels to reach their target audience?arrow_forwardlist and explain What are the benefits and drawbacks of different marketing channels ?arrow_forwardWhat role does strategic collaboration with channel partners and third-party vendors play in maximizing the impact of sales promotion initiatives ?arrow_forward
- What is the principal difference between a marketing channel and a supply chain?arrow_forwardIf a middleman is eliminated from a marketing channel, under what conditions will costs decrease? Under what conditions will costs increase? Will the middleman’s functions be eliminated? Explain thoroughlyarrow_forwardIf a middleman is eliminated from a marketing channel, under what conditions will costs decrease? Under what conditions will costs increase? Will the middleman’s functions be eliminated? Explain.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios