Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Question
Chapter 2, Problem 4PPT
Summary Introduction
To discuss: The forecast of the sales of the company for next few years.
Introduction:
Economics is the term used for the study of production, distribution and consumption of resources.
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How are you going to make your forecast more effective? Give a concrete example.
You are the general manager of a luxury car dealership. You are considering purchasing data from a data broker that collects data of high potential value to your dealership. In addition to providing a list of names, mailing addresses, and email addresses, the data include an approximate estimate of individuals’ annual income based on the zip code in which they live, census data, and highest level of education achieved. Using the data provided by the broker, you could establish an estimated annual income for each person on the list to identify likely purchasers of your dealership’s autos and then send emails to those potential customers. List the advantages and disadvantages of such a marketing strategy. Would you recommend this means of promotion in this instance? Why or why not?
Answer the following questions.
1. What is the current economic climate?
2. What should be our forecast accuracy target if there is a high degree
of volatility in customer orders and long lead times?
3. We have a new chief sales officer who is proposing that we should
forecast in dollars, not in units/cases. I have never heard of anyone
forecasting in dollars. It is true that dollarized forecasts can help Sales
in knowing precisely what sales target they should be hitting. But, is it
the best practice?
Chapter 2 Solutions
Understanding Business
Ch. 2.1 - Prob. 2.1AQCh. 2.1 - Prob. 2.1BQCh. 2.1 - Prob. 2.1CQCh. 2.1 - Prob. 1TPCh. 2.1 - Prob. 2TPCh. 2.1 - Prob. 3TPCh. 2.2 - Prob. 2.2AQCh. 2.2 - Prob. 2.2BQCh. 2.2 - Prob. 1MEDCh. 2.2 - Prob. 4TP
Ch. 2.2 - Prob. 5TPCh. 2.2 - Prob. 6TPCh. 2.2 - Prob. 7TPCh. 2.3 - Prob. 2.3AQCh. 2.3 - Prob. 2.3BQCh. 2.4 - Prob. 8TPCh. 2.4 - Prob. 9TPCh. 2.4 - Prob. 10TPCh. 2.4 - Prob. 11TPCh. 2.5 - Prob. 2.5AQCh. 2.6 - Prob. 2.6AQCh. 2.6 - Prob. 12TPCh. 2.6 - Prob. 13TPCh. 2.6 - Prob. 14TPCh. 2.6 - Prob. 15TPCh. 2 - Prob. 1CECh. 2 - Prob. 2CECh. 2 - Prob. 3CECh. 2 - Prob. 4CECh. 2 - Prob. 1CTCh. 2 - Prob. 2CTCh. 2 - Prob. 3CTCh. 2 - Prob. 1DCSCh. 2 - Prob. 2DCSCh. 2 - Prob. 3DCSCh. 2 - Prob. 4DCSCh. 2 - Prob. 5DCSCh. 2 - Prob. 1PPTCh. 2 - Prob. 2PPTCh. 2 - Prob. 3PPTCh. 2 - Prob. 4PPTCh. 2 - Prob. 1VCCh. 2 - Prob. 2VCCh. 2 - Prob. 3VC
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