Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
expand_more
expand_more
format_list_bulleted
Question
Chapter 21.3, Problem 21.3LO
Summary Introduction
To discuss: The reason why consumers shop and buy online and how marketers influence the online purchasing behaviour.
Introduction:
A marketing which has the two way communication that is the buyer controls the information and kind from the seller is termed as interactive information. It is characterized by sophisticated personalized system and choice board which transfers the information of the customers to customized response.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
Discuss the challenges by consumers and marketers for conducting online buying and selling process.
whats the common target market groups, their purchasing habits and the ways companies try to attract consumers to buy their product or service.
Changes in the marketing environment produce uncertainty for marketers and at times hurt marketing efforts, but they also create opportunities.
How do traditional marketing and e-marketing differ?
How are they alike?
Knowledge Booster
Similar questions
- explain how has digital marketing impacted traditional market segmentation methods?arrow_forwardExplain How do marketing intermediaries help businesses adapt to changes in consumer buying behavior and preferences?arrow_forwardDefine a digital market and digital goods and describe their distinguishing featuresarrow_forward
- How does digital marketing can affect the economic environment?arrow_forwardDiscuss the impact of the changing age structure of the population on consumer spending and buying behavior. Why is this trend important to marketers?arrow_forwardH ow do marketing intermediaries help businesses adapt to changes in consumer buying behavior and preferences?arrow_forward
arrow_back_ios
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning