Managerial Economics & Business Strategy (Mcgraw-hill Series Economics)
9th Edition
ISBN: 9781259290619
Author: Michael Baye, Jeff Prince
Publisher: McGraw-Hill Education
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Chapter 4, Problem 19PAA
To determine
To illustrate the impact of a market tactic on consumer’s budget set.
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A common marketing tactic among many liquor stores is to offer clientele quantity (or volume) discounts. For instance, the second-leading brand of wine exported from Chile sells in the United States for $15 per bottle if the consumer purchases up to eight bottles. The price of each additional bottle is only $8. If a consumer has $200 to divide between purchasing this brand of wine and other goods, graphically illustrate how this marketing tactic affects the consumer's budget set if the price of other goods is $1. Assuming a consumer has standard indifference curves (i.e.,resembling those in Figure 4-2), will she ever purchase exactly 8 bottles of wine?
When consumers have a budget, their utility is maximized by buying a combination of goods such
that the marginal utility per dollar is the same for all of these goods. This is because
if this were not the case, it would mean that the consumer hadn't used up their entire budget.
of their insatiability.
if a consumer could get higher marginal utility from one good than from others, they would want to buy more
of that good, and less of others.
if a consumer could get higher marginal utility from one good than from others, they would want to buy less of
that good, and more of others.
it guarantees them some variety.
Raymond consumes meatloaves and pineapples. He has decided that hismonthly budget will be $1500. Suppose that one meatloaf costs $375, while one pineapple costs $150.
Suppose Raymond decides to cut his monthly budget in half. Coincidentally, the next time he shops, he learns that meatloaves and pineapples are on sale for half price. Show what happens to Raymond’s budget line?
Chapter 4 Solutions
Managerial Economics & Business Strategy (Mcgraw-hill Series Economics)
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