Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 4.3, Problem 4.3LO
Summary Introduction

To determine: The various concepts of social responsibility.

Introduction:

The duty of an individual and the companies to act in the best interest of the society and the environment as a whole is known as the social responsibility.

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WHAT ARE THE KEY ISSUES AND KEY PRINCIPLES OF SOCIAL RESPONSIBILITY?
Create your model of Social Responsibility and discuss its application.
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