Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
expand_more
expand_more
format_list_bulleted
Question
Chapter 6, Problem 1ALC
Summary Introduction
To identify: Certain companies that practice the various types of segmentation.
Introduction:
Classifying the market into various smaller sections based on the buyer’s different needs and wants, characteristics, and behaviors is called market segmentation. This would help to reach buyers with various marketing strategies or product mixes. Marketing segmentation can be classified into “geographic, psychographic, demographic, and behavioral variables”.
Expert Solution & Answer
Explanation of Solution
The following are the examples of companies that practice the various type of market segmentation:
- Company N mainly utilizes the demographic variables for their market segmentation
- Company K segment their market on the basis of the age ranges and the things that they have their keen interest
- Company MO segments their market on the basis of psychographic, behavioral, and geographic segmentation
Want to see more full solutions like this?
Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!
Students have asked these similar questions
Can you identify specific companies, other than the examples already mentioned, that practice the different types of segmentation just discussed?
Woolworth a cloth producing company needs your help in getting a market in your home, Advise on the possible segmentation bases which they can use, support your illustrations with examples and further Describe the market segmentation process which will lead to the success in this business.
What are the advantages and disadvantages of Segmentation ?
Chapter 6 Solutions
Marketing: An Introduction (12th Edition)
Knowledge Booster
Similar questions
- How would you describe a "market niche?" Describe four product/services that you own or consume that you would consider to be "niche" products. Why do you believe this to be true?arrow_forwardDescribe market segmentation and how does a company decide on its target markets and market segments? Using any Small Medium Enterprise (SME) as an example, justify your answer.arrow_forwardExplain the basic method of segmentation. What sets it different from paging? What does the term "compaction" mean?arrow_forward
- Give a clear identification and description of the different ways your chosen market is/can be segmented, with your chosen market being the herbal milk market.arrow_forwardMarketing segmentation is very important during launching a product or service. Why it is important?arrow_forwardThink of a business category. In segmentation scheme, which one(s) do you think would be most effective to sell your products or services? In another word, to which segment do you feel you belong more? why?arrow_forward
- Five practical reasons why the company should segment their marketarrow_forwardIdentify the TWO basis or Criteria for segmentation referred to in the above scenario.arrow_forwardThink of a company of your choice, which involves in trading mobile phones. Explain the various approaches used in segmenting markets and also describe how the marketing mix is used to position your products in a market.arrow_forward
- You are opening a bookstore, and now working on the marketing plan. Select two target markets for your business. Please explain the criteria you considered in segmentation. Present an appropriate marketing mix for each target market. Provide explanations on your decisions.arrow_forwardby choosing a product or product category that interests you. Next, prepare a detailed market segmentation analysis for this product by describing your product and explain why your segmentation scheme meets the four essential criteria.Also, provide your rationale for choosing your segment descriptors.arrow_forwardExplain in broad terms the main steps of the segmentation procedure. The method by which it operates sets it apart from paging. When someone or something is said to be "compacted," what precisely does it mean?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning