To determine:
The way in which an individual will determine whether buying a franchise coffee and baked goods store with the help of outside investors, and if it is a good opportunity to make the appropriate decision.
Introduction:
A franchise is the authorization provided by a company to use their logo and trademark in order to carry out certain commercial activities. These companies are usually well popular and highly reputed.
Answer to Problem 1DQ
The various ways of determining whether to buy a franchise coffee and baked goods store are as follows:
- Research about the coffee and baked goods store and find out about their reputation and recognition and find any franchised stores and their success so far.
- Try and find some potential investors who would be willing to invest in the franchise.
Explanation of Solution
The franchise store may be sold for a reason. First of all, that reason has to be found out and if the reason is bankruptcy due to insolvency. As the firm may have any unpaid debts or any other negative reasons, it should be considered as a red flag thoroughly before purchasing the store.
Secondly, the current state of the store should be looked into, if the store is far from being recovered. It would then require be a huge repair and the renovation cost to make the store look pleasant will make the investors quite unsatisfied about the extra cost to be covered and may sometimes not invest in the franchise store.
The public recognition of the shop needs to be determined by asking locals about the significance of the shop in that area of the city, and also the competitors in the area needs to be recognized along with an analysis of the benefits and drawbacks of purchasing the store.
Carry out a SWOT analysis to assist your decision and then make a final decision.
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Chapter A Solutions
Understanding Management
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- Management, Loose-Leaf VersionManagementISBN:9781305969308Author:Richard L. DaftPublisher:South-Western College Pub