Brand loyalty

Roll, Frooties and Flavor Roll), and it currently maintains a 50 percent market share in this unique segment. The success of Tootsie Roll in the U.S. for the past 19 years is attributable to the strong consumer awareness of the company’s brand name and brand loyalty. Over time, Tootsie Roll has neither diluted the quality of its products nor failed to

India. According to TechSci Research, Patanjali products could bring a revolution in the ayurvedic products segment. These products are still not fully penetrated into the Indian markets however, anticipated to be successful in the long-term. High brand loyalty and satisfaction has resulted in huge demand of Patanjali products among all classes of consumers. Moreover, unlike other FMCG companies doing businesses in India, its versatile product portfolio offering to the consumers enhances the sales, as

awareness and advertisements. Use of social media in any business entity has many advantages but Odden (2012) also observed that it also require commitment, strategy, and defined systems. Social media allow entities to increase brand recognition campaigns, improve brand loyalty and create more opportunities to reach covert customer (Saravanakumar and SuganthaLakshmi 2012). It is achieved through accessing many peoples and by having high conversation rate with potential and existing customers. Using

decide to buy over the brand and further establish a MNC for OCK. So to produce curry puff, a standardized producing process and business vision was step to achieve faster merchant success. In 1992, as a managing Director, William Lim took in charge of the corporation and brought in new thoughts, marketing strategies, and management to catch the fast-changed customer tastes. (Oldchangkee.com, 2016). In 2004, in order to adapt to the multi-cultural domestic market, the brand adjust its production line

Strengths First mover advantage, diverse product range and effective merchandising and marketing… It is the most strongly established brand, among the global apparel and footwear brands, and its image has been tirelessly complemented by appealing products and enticing marketing featuring photo shoots and fashion shows of supermodels. It should continue to attract affluent buyers irrespective to the macro environment. Combined to an in store experience and a pragmatic global distribution channel

strategies of Old Chang Kee in Singapore 1. Introduction Old Chang Kee (OCK) commenced its commercial history as a café in 1956 in Mackenzie Road, and had been prodigiously known as offering “Rex Curry Puff”. Han Keen Juan, had determined to buy over the brand and further establish a MNC for OCK. With the objective to produce high-quality hygienic curry puff with favorable flavor, a standardized manufacturing process and merchant vision was implemented to achieve speedier merchant success. In 1992, as a

Strengths: As we all know, some of the major strengths of the company are its unique brand identity, largest market share and customer loyalty. Weaknesses: The weaknesses include luck of health beverages in its multi-billion dollar food and beverage brands, and water management. Coca-Cola has been criticized for using too much water in countries where water is scarce and water shortages are widespread. Opportunities: As mentioned above absence in health beverages is a major weakness for the company

Chang Kee in Singapore 1. Introduction Old Chang Kee (OCK) commenced its commercial history as a café in 1956 in Mackenzie Road, and had been prodigiously known as offering “Rex Curry Puff”. Han Keen Juan, the owner of OCK had decide to buy over the brand and further establish a MNC for OCK. With the objective to produce high-quality hygienic curry puff with favorable flavor, a standardized producing process and merchant vision was implemented to achieve speedier merchant success. In 1992, as a Managing

competitors like Nike and Adidas. The pricing strategy employed is designed to offer competition to its rival companies. In additional, Nike and Adidas are the only closest competitors for Puma, the retail price of Nike and Adidas is higher. Due to the Puma brand name it enjoys, the pricing of Puma products look convincing most of the times. 2. Competitive Price Puma Company is going to set a competitive price. The Puma’s product prices that customers can compared the prices with another competitors like Nike

culture and employee skills to restore organisational stability and a favourable public image. 
Reinforcing Internal Brand to Restore Image One of Zahra’s primary concerns should be to ameliorate the damage of McInnes’ actions on the integrity of the David Jones brand in the public eye. This is a critical organisational behaviour issue due to the correlation between projected brand image and firm cultural identity (Gioia et al. 2000). David Jones employees, of which 79.5% are female (David Jones