Häagen-Dazs

Business Research Methods Date: December 6th 2010 The Amazing Success of Haagen-Dazs in Shanghai Haagen-Dazs ice cream, why is it so popular among Chinese people? The main purpose of this research is to understand the reason of Haagen-Dazs being so famous and popular in China, Haagen-Dazs’s success comes from how they managed to sell the Ice cream to the Chinese consumers, the brand is not selling just ice cream they are also selling luxury and status. Some important elements for this research

Magnum, Haagen Dazs, F&N Magnolia, Ben & Jerry’s and King’s. The total brand share that the 5 major industry players possess is 63.2% as at 2014. (Refer to Appendix B) 3.1 Current Industry Trends • Socio-Cultural Trends: Singaporeans are more concerned with health Singaporeans are becoming increasingly more health conscious, they are reducing their consumption of unhealthy food and are leading more active lifestyles. One

The main objective of Haagen Dazs is to increase their sales. To do this, they have to use an aggressive pricing strategy and also new modes of communication to get messages across to the public. This will in turn boost their market share and also sales revenue. Ben & Jerry’s on the other hand, operates on a three-part mission that aims to create linked prosperity for everyone that’s connected to our business: suppliers, employees, farmers, franchisees, customers, and neighbors alike. When comparing

Through the comparison of the product strategy of B&J and Haagen Dazs, our group came to a conclusion that B&J is a better choice than Haagen Dazs. In terms of product variation, we find that B&J has more innovative and special flavours which caters to the younger consumers. Unlike Haagen Dazs which offers less unique flavours that caters to adults more, where there are less consumers of ice cream. Although Haagen Dazs has more flavours, they are not special and do not appeal to consumers

Module MARKETING COMMUNICATION Title Exam Project (60%) The Haagen-Daz brand was launched in 1961, yet remained relatively unknown before its sensual advertising repositioned the brand as an Adult Ice Cream. Within five months of the advertising launch, Haagen-Dazs became the best selling premium ice cream in Britain with a market share twice that of its nearest rival. Your remit is to investigate how the ice cream was repositioned so successfully from a little know niche product to a global

Markting Final Report Häagen-Dazs Teacher:王全裕 博士 Student:觀光一 110113634邱嵂 觀光一 110113660張志鑌 Contents Introduction 2 Origin of brand name 3 Häagen-Dazs Honey Bee Haven 3 4P –Product 4 -Price 6 -Place 6 -Promotion 6 Conclusion 6 Reference 7 Introduction the idea for the Häagen-Dazs® brand dates back to the early 1920s. Reuben Mattus, a young entrepreneur with a passion for quality and a vision for creating the finest ice cream, worked in his mother 's ice cream

7. 4 P’s marketing mix - Product: Haagen Dazs has several types of products like ice creams, ice cream cakes, sorbet ice creams, ice cream bars and frozen yoghurt. They develop new flavor of ice cream every month and totally the number of ice creams flavors are more than one thousand. They use the finest and purest ingredients in order to ensure the luxury taste and high quality which are synonyms with Haagen Dazs brand. There is no excess air in the ice cream and they advertise that they produce

Jerry’s and Haagen-Dazs. Our attributes included: the availability of unique flavors, the availability of your favorite flavor of ice cream, how strong the flavors are and the creaminess of the ice cream. After surveying 40 Marist students on their opinions, we have concluded that Ben & Jerry’s is more popular than Haagen-Dazs. Attributes Avg. Attribute Importance Avg. Belief about Ben & Jerry’s Avg. Attitude about Ben & Jerry’s Avg. Belief about Haagen-Dazs Avg. Attitude about Haagen-Dazs 1. Unique

3.3 SWOT Analysis STRENGTHS 1) Strong branding- They have more than 600 scoop shops in 35 countries around the world, hence showing that they are an international brand (Harrison, 2014). 2) Strong research and development (R&D) - B&J has a wide assortment of innovative flavours to cater to the various preferences and please the taste buds of its consumers. (Ben and Jerry's, 2015) An example of a recent R&D includes B&J researching into dairy-free vegan ice-cream that shall be launched

Executive Summary Ben and Jerrys is a successful ice cream company with many strengths and weaknesses. The company faces serious competition, financial struggles, economic and social influences, all of which are covered in my paper. I also discussed some recommendations I have for the companies success. Ben and Jerry 's is one of the top ice cream companies around. They have had many ups and downs throughout the history of the company, but overall, they have overcome most of their hardships