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Ebay

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SWOT analysis of eBay
This is an eBay Inc. SWOT analysis for 2013. For more information on how to do SWOT analysis please refer to our article.
Company background Name | eBay Inc. | Industries served | Internet, Online retailing | Geographic areas served | Worldwide | Headquarters | U.S. | Current CEO | John Donahoe | Revenue | US$ 14.07 billion (2012) | Profit | $ 3.229 billion (2011) | Employees | 27,770 (2012) | Main Competitors | Amazon.com, Craigslist, Ubid, eBid Auctions, Google, Overstock.com | eBay is an international online marketplace with a global customer base of 233 million. It is a multibillion business operating in 37 countries. There are millions of items listed on eBay across thousands of categories, …show more content…

2. Become a retailer. eBay has an access to hugest online marketplace in the world and is well placed to take an advantage of that by becoming a retailer. The company has its IT and CRM systems in place already and could easily stake out a market share from Amazon and other online retailers.
3. Increase services portfolio through acquisition. The company has successfully acquired many companies to extend its services offering and should continue adding new services through mergers and acquisitions.
4. Open more online stores in other countries. To sustain current growth levels, eBay could open its online marketplaces in other large and growing economies in Asia and Europe.
Threats
1. Online security. PayPal stores online shoppers’ personal information, such as bank account details, which is a target for online thefts. The more online customers PayPal has, the more attractive as a target for identity thefts it becomes.
2. Regional low cost online retailers. Regional low cost online retailers could outrival eBay on faster and cheaper shipping, more localized product offering and better knowledge about home market.
3. Increasing competition from Amazon. Amazon’s online presence has significantly increased and now Amazon’s marketplace is just behind eBay’s.
4. Exchange rates. eBay receives a part of its income from foreign

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