Mct2 Task3 Essay example

However, the goods and services sold on eBay can be considered perfectly competitive. There is a multitude of buyers, or producers, and consumers have options with substitutes. Most of the products sold within their category are similar and for the quality of the product, they are typically within the same price range of one another, and each individual seller chooses their price based on other similar goods sold on the site.

It is a sample document that can be completed either by hand or through a software assistant word processing templates enable the ability to bypass the initial setup and configuration time necessary to create standardized documents such company response

Lastly, Ebay is an important, indirect competitor as it supplies similar products and services but in a different way. Ebay is an auction based market place which only connects the people who wish to trade.

The principle of contrast is most clearly seen in the various types of font and size used to emphasize headings and concepts of importance. Each of the largest headings summarizes the following text in a catchy and concise way. Beyond that, each subsection is bolded, discussing sections of interest that fall within the broader headings. Alignment adds to this appeal because it gives an aesthetic quality to the text that is easier and more pleasant to read. The use of images and visuals is a consistent theme throughout the webpage, and it adds to the design quality in that consumers are more easily able to place themselves in the role of Kindle users, imagining themselves, like the people in the images, happily and relaxed while reading a good book from their Kindle's library. In addition, these images add color and vibrancy to an otherwise black-and-white textual format. They help to break up the monotony and keep readers

eBay was founded in 1995 and gained the first mover advantage establishing itself as the first major online auction site. The firm started out offering its' services as an intermediary, facilitating the auction of goods by providing a common platform to be used by buyers and sellers. Today the firm has evolved significantly, operating across the globe with more than 97 million different active users registered (eBay, 2012). In total, the organization facilitates the sale of more than US $2,000 every second of every day (eBay, 2012). The growth of the auction service has died classified the development as well as acquisition strategies to provide services and products that complement the core operations. For example, the acquisition of PayPal, the online payment provider has complimented the ability for consumers to pay for goods

Therefore, eBay focuses on a large volume of produced output. In addition, it focuses on products which can effectively respond to the huge customers, better speed, stability and security of its website.

As the product is the item being sold to the customer, this is what will allow the business to make money and is the centre of the business. This is what the customer will want so the business will need to make sure they don’t disappoint the customer. The marketing mix applied to EBay because they promote their products online. EBay do not sell only one product but they provide a whole range of quality goods such as I pads, tabs, DVDs, headphones, bikes and many more. EBay also give the customers deals in which they can agree to a contract online paying monthly for the product they want and this is a big help for customers who can’t afford to pay upfront so this will allow EBay to excel on the online retailing industry. Also EBay allows customers to sell their own products online. Price Price is the value of the product or service. A business should consider what sort of customers will buy at a particular price. What will be the best price to attract a particular kind of customer and what price might create the best image. There are different types of pricing strategies that are available according to what the business is aiming to

2.Variety of shipping options: Both Amazon and eBay provide shipping options that let the customer’s orders arrive in a fast and efficient way. Amazon has a membership feature which is called Amazon Prime that provide the customers with free shipping, or in some cases like in the U.S. it can be delivered to them on the same day. eBay has three shipping options for sellers, which is free shipping, flat-free shipping and calculated shipping. These shipping options in Amazon and eBay saves money and time. Not only that, but it attracts more consumers.

Ebay is the 2nd largest e-commerce retail industry globally which offers the facility to purchase an item online based on either fixed-price or auction mechanisms. It is purely a marketplace - just a platform for sellers and buyers to come together and sell goods. It has no products of its own and hence is a humungous network of buyers and sellers. The sellers can be businesses (large merchants like Apple, Nike etc. who have their digital stores listed on Ebay) or consumers (like all of us) and similarly the buyers can be businesses or consumers. That is one part of the network.

The market eBay takes place in is primarily the Internet market. Around 1995 the Internet market was just beginning. “there will be more than 500 million users by 2003 and a rapid increase in e- commerce turnover, rising from US$500 billion worldwide in 2001 to more than US$3 trillion in 2004” (Fichter, 2003) EBay was a pioneer in Internet market until competitors such as Amazon and Wal-Mart began to sell products online as well. “Online marketing is now the fastest-growing form of marketing” (Armstrong, 2013). The difference between eBay and its

The company eBay Inc. is an American multinational Internet consumer-to-consumer corporation. Founded in 1995 by Pierre Omidyar in San Jose, California, it is now a multi-billion dollar business with operations localized in over thirty countries including China and India. It’s main enterprise is eBay.com, an online auction and shopping website that allows people and businesses to buy and sell a broad variety of goods and services internationally. Millions of collectibles, décor, appliances, computers, furnishings, equipment, domain names, vehicles, services, intangibles and other miscellaneous items are listed, bought, or sold daily on eBay. Anything can be auctioned on the site as long as it is not illegal and does not violate the eBay’s Prohibited and Restricted Items policy.

eBay is a business which was founded in 1995 by an entrepreneur called Pierre Omidyar. The main focus of the business is eBay.com, an online auction/shopping website, which offers consumer to consumer sales and business to consumer sales services, via the internet.

Being the biggest online market place out there with over 100m users, Ebay provides all the selling features you can think of. Some of those features are:

E-Commerce powerhouse Ebay is known internationally as a leader in the market. The company was founded by Pierre Omidyar in 1995 in San Francisco Originally eBay went by the name Auction Web and was launched with the purpose of enabling site users/consumers with the ability to trade unique items with each other. Under eBay’s business model, of the time a seller would place an item on eBay’s site with a minimum bid set for the buyer and the duration specified for auctioning that item. The services were provided by eBay free of charge. The free services however, did not last long as the site quickly gained popularity and garnered a lot of web traffic. As interest in eBay and conducting business on the site began to grow eBay started

E-Commerce. The ecommerce industry has been around for a long time, however, with the aid of modern networking technology it has become even better and it will continue to evolve as the technology grows. Ecommerce involves the activities of buy and selling good over a network mainly the internet. Ecommerce is a step up from traditional shops where customers had to visit a physical store to purchase goods and services according to Rouse, M. (2016, June 30). What is e-commerce (electronic commerce or EC?). Ecommerce allows a consumer to stay at home, make purchases and then have the good or service delivered to them. Ecommerce would not have been possible without the aid of computer networks and the internet. The infrastructure of ecommerce is networking. The components of an ecommerce system is: A consumer using a computer or cellphone, a web server, an order manager the stock database, a merchant system, and the bank computer.