Entrepreneurial orientation is a key concept when organizations are creating strategies to do something new and take advantage of opportunities that other organizations cannot exploit (Ketchen & Short, 2017). It can be defined as an organizational-level strategic management, which includes characteristic such as: autonomy, risk-taking, competitive aggressiveness, innovativeness and pro-activeness. When major brands Apple and Nike implement entrepreneurial orientation successfully, they’re able to achieve high performance and quality products through innovative techniques that allows them to maintain market dominance. We’ll go into further detail discussing how both these companies effectively executed entrepreneurial orientation to achieve such success; starting with some background information.
Apple’s history dates to 1974 when two men, Steve Jobs and Steve Wozniak had a vision that inexpensive home computers would soon be in demand. Two years later, Jobs and Wozniak built their first computer in Jobs’ family garage, they named it Apple I. On April 1, 1976, the Apple Computer Company was established.
Nike began as an enterprise in Oregon with its founder, sports enthusiast Phil Knight. In 1962, Nike started under the name Blue Ribbon Sports. During this time, the athletic shoe industry was dominated by the Adidas and Puma companies. Knight recognized there was segment of serious athletes that had specialized needs that were not being addressed by the major companies.
NIKE, Inc., is a company that was founded in by William Jay Bowerman and Philip H. Knight in 1964, and was originally called Blue Ribbon Sports, Inc. It’s name was changed to Nike, Inc. in 1971. It’s base of operation is located in Beaverton, Oregon. NIKE, Inc., is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities worldwide. Entirely owned Nike subsidiaries include Converse Inc., a brand that develops, advertises, and sells athletic apparel and accessories; and also Hurley International LLC, which designs, markets and sells surf and youth lifestyle clothing and many different accessories. Its athletic footwear products are designed primarily for specific athletic use, although a large percentage of the products are worn for casual or leisure purposes. Nike offers products in many different categories such as men’s/women’s training, running, basketball, golf, and more. The company also sells products designed for children and youth athletic activities such as baseball, cricket, lacrosse, outdoor activities, football, tennis, volleyball, walking, and wrestling. Also, Nike sells sports apparel and accessories; and markets apparel with licensed college and professional team and league logos. Further, it sells a line of performance equipment and accessories, including sports bags, balls, eyewear, digital devices, bats, gloves, protective equipment, golf
Apple was founded on April first, nineteen seventy six and incorporated January first, nineteen seventy seven. It was founded by Ronald Wayne, Steve
Nike was founded on January 25, 1964, as Blue Ribbon Sports by Bill Bowerman and Phil Knight (Citation) and was officially named Nike Inc. on May 30, 1971. The company initially operated as a distributer for Japanese shoe maker Onitsuka Tiger (Citation). Nike first started making shoes by the help of Bowerman. He made track shoes for Phil Knight, a track and field athlete, at the time, attending the University of Oregon. In Blue Ribbon Sports first year of business, they sold 1,300 pairs of running shoes. In 1966, Blue Ribbon Sports opened their first retail store located in Santa Monica, California next to a beauty salon (Citation). Then the infamous Nike swoosh was created in 1971 by Carolyn Davidson (Citation). The company has been flourishing ever since opening and is showing nothing, but upside for its consumers.
Nike was founded by Bill Bowerman and Phil Knight. The two men met when Bowerman was coaching track and field at the University of Oregon and Knight was a middle distance runner on his team. After earning an MBA from Standford, Knight returned to Oregon and approached Bowerman with an idea to bring in low priced, high-tech athletic shoes from Japan to compete in the United States athletic shoe market. With a handshake and a five hundred dollar investment by both men, Blue Ribbon Sports was born in 1964. BRS began importing shoes from Onitsuka Tiger, with Knight making sales at high school track meets and Bowerman
Apple as explained above was founded by Wozniak and Jobs who began with the first edition of the Apple computer where for startup cash, they sold a van and used Job’s family garage as their shop premises in Los Altos, California This same garage harbored the great development of ideas and innovation techniques that resulted in the success of Apple till today (Mittan, 2010). Wozniak was the brilliant mind that invented the Apple computer while Jobs advertised and located a buyer for their first computer. From the same garage, they made and sold fifty computers that represented the commencement of Apple’s product line
NIKE Inc., known for its athletic shoes, apparel, and it wide variety of sporting goods is located in the state of Oregon. NIKE Inc. previously known as Blue Ribbon Sports was originated in 1964 with the idea of importing shoes from Japan and sells them locally. Once successful, the founders, Bill Bowerman and Phil Knight, decided to market their own brand of athletic shoes. As a result, NIKE Inc. was established. From there, NIKE Inc. has a long history of success in producing quality, durable athletic merchandise that focuses on the athlete. In
Nike was founded in the year 1964 as blue ribbon sports and was first operated by a japanese shoemaker called Onitsuka tiger. The brand became officially nike in 1971. The brand was created by Bill Bowerman and Phil Knight. The brand started to become bigger. In 1979 nike introduced Nike-Air cushioning to their shoes. In 1985 a young NBA rookie of the year signs with Nike. Air Jordan was born. That helped Nike really start to make money.
What started with a handshake between two running geeks in Oregon in January 1964 are now the world 's most competitive sports and Fitness Company. Bill Bowerman the legendary University of Oregon track &field coach and Phil Knights a University of Oregon runner under Bowerman coach, found the Nike Company, named by the Greek winged goddess of victory. First the company was named Blue Ribbon Sports. The Nike athletic machine began as a small distributing outfit located in the trunk of Phil Knight 's car. From these rather unpromising beginnings, Knight 's idea grew to become the shoe and athletic company that would come to define many aspects of popular culture. Bill Bowerman 's search for
Nike was formed in 1962 as Blue Ribbon Sports by Phil Knight and Bill Bowerman where the goal was to manufacture high quality running shoes. By 1979, the company had garnered approximately 50% of the United States running shoe market. By 1987, the company had moved into other athletic segments such as Basketball and general purpose exercise. Nike operates globally and claims a great deal of media attention as they sponsor big league sports celebrities and other media stars (Kell, 2016). Recently, you can see the majority of athletes at the 2016 Olympics in Rio de Janeiro wearing Nike shoes. This demonstrates the power of their brand.
Apple was founded in 1976 by Steve Jobs and Steve Wozniak. Steve was working for a company and asked to have his own project in building a computer. His boss said yes, so he jumped right on it. They had a rough start at the beginning, but they would soon make one of the most popular computers in the world (Lusted 9-10). Jobs and Wozniak hired a couple of people to work with them and help them make decisions.
The american multinational corporation Nike was originally founded January 25th, 1964 by Blue Ribbon Sports and also was co-founded by Bill Bowerman and Phil Knight. Bill Bowerman was born in Portland, Oregon. When he was in highschool he was involved in football and band his Junior and Senior year. From 1942 to 1945 Bill went into the army, he enlisted just days after the Pearl Harbor attack.
Nike is the leader in sportswear and sporting equipment. It is a public company /major retail that was founded on January 25, 1964 as Blue Ribbon Sports. The company was headquartered in Oregon. It was founded by Bill Bowerman and Philip Knight. Philip Knight was a track athlete at the University of Oregon and his track coach, Bill Bowerman, helped him launch his idea.
Nike was founded under the name Blue Ribbon Sports in 1964. In 1972 the first pair of sports shoes was sold and experienced enormous growth and achieved a 50% market share within the sports shoe market in the US only eight years later.
NIKE, Inc. is a multinational corporation, found in 1965 as Blue Ribbon Sports by Bill Bowerman and Phil Knight. It is headquartered at Beaverton, Oregon, US. Nike works to design, develop, manufacture, market and sell apparel, footwear, equipment, accessories and services. BRS was renamed Nike in 1971.
Nike is the world's leading supplier when it comes to apparel, athletic shoes and manufacturing sports equipment. The company was founded in January 25, 1964, by Bill Bowerman and Philip Knight, under the label Blue Ribbon Sports. In 1971, Blue Ribbon Sports became Nike, Inc. and was named Nike after the goddess of Victory.