How Does Pepperl + Fuchs Use Social Knowledge Tools?

Proclaimed as the hottest company since Google and Facebook, Twitter introduced a revolutionary micro-blogging service in 2006 that allowed users to spread and share short messages of 140 characters (“tweets”) with friends and strangers subscribing to follow their communication flow (as so called “followers”) in order to find out what is happening right now from any point of the globe.

Look past the posters in social media sites as LinkedIn and Facebook, there is a craze developing and corporations are finding themselves more so operating with social links for routine business. Many businesses are using social networks for problem resolving matters, to initiate

Twitter creates a positive impact through simple connection; this connection calls up raw emotion, enables people to keep in constant communication with friends and colleagues across the world, and constantly updates people with news from everywhere on the globe just as it is happening. “Twitter is my lifeline to the world.” Twitter enables Eltahawy to stay updated on news as it breaks, keeping her on top of every story and in constant communication by

The main reasons for the use of twitter are that you able to “follow” interesting people, follow trends, good for promoting brands/companies, plenty of celebrity access, and “to the point tweets” as you are limited to type less than 140 characters and finally, a good source for breaking

Now and days people do not write or call each other they just go on social media, such as Twitter, to see what their friends and family are up to over the holidays. According to google trends, during the time span of December 28 to January 3 of 2014 to 2015, the amount of people who visited the online site, not including the app itself, increased by 5%. Twitter is a connector according to The Tipping Point because “connectors are social glue: they spread it” (Gladwell 71). Connectors are people or things that help spread the word about something. Twitter also trends because it can help social activists get their word out about their activism. For example, Will.i.am is a social activist has a twitter account to get is word out about his fundraiser I.am.Angel Foundation to help get the education kids need that are unfortunate to have it. According to the official Twitter site it is stating that they will continue to help Twitter be more popular in the social media era. It states that to them it makes sense that will continue to know what is increasingly popular and know what is important in “news organizations, retailers, first responders, government entities and more” (Kolb). In the book The Tipping Point, it stated in example of how a brand Airwalk, type of shoe, increased their sale and how to successfully market their campaign. Twitter does this when they are

One of the advantages of twitter is a very simple and educational social network. This allows to be aware of everything that interests you, such as communities, celebrities, or just people who are not famous, but they write very interesting things. Although the twitter is a social network where you

Facebook and Twitter have become one of the biggest social media use by Americans. Through Facebook people can share their life experience. In reality life experiences are lost through Facebook because the person posting is not living the experience with his or her friends. Twitter is use to post little messages called tweets that can only be up to 140 letters. Tweets express how someone feels or what they are doing. Twitter

Twitter one of the most popular social networking sites. Both personal and corporate users enjoy twittering to engage in information-sharing. It has social as well as commercial utility. However, as is also the case with Facebook, Twitter is still striving to make its business model profitable as well as generate user traffic. Advertisers and marketers are interested in Twitter's ability to provide data about potential customers as well as its ability to expose users to advertising. However, there have been a number of concerns regarding the monetization of Twitter. Twitter's potential for 'data-mining' is alarming to many users. "By virtue of having a large number of users, Twitter also possessed such a database of personal information, as well as a large archive of personal messages" (Privacy issues and monetizing Twitter, 2011, Richard Ivey School of Business: 6).

It began as “a system where you could send a text to one number and it would be broadcasted out to all of your friends…” Then five months after Twitter’s launch, an earthquake in San Francisco happened- except this earthquake had people who were experiencing it using Twitter to share their stories, which led to another group of people who heard about the earthquake using Twitter to get information from a place they were not in. These were not the only groups of people using Twitter during the earthquake, but they are the best example of interpretative flexibility. Two groups of people both using the same app, but for one group it’s a means of sharing information and for another it was about collecting that information—and that right there was the basis of Twitter. Closure took hold for a while because even though the app was still used to communicate with friends, it became more of an information sharing platform than it used to be. Then, more groups joined and the use of Twitter changed again. The rise of social media created a new way to interact and soon led groups of investors, celebrities, politicians, scientists, and even soccer moms to use the site to network, advertise products, educate themselves, and start important conversations. Twitter was no longer just a place to trade information, it became a business. And as newer generations of people begin to download Twitter, it will change again. Currently, the majority of Twitter users are shaping this application by using it as a political platform to share, stop, and acknowledge injustice. Yet, just a year ago, it was more often than not a place where people got their first reports of natural disasters, sport scores, celebrity deaths, and spoilers of popular television shows. It was not a place where you would see people from all types of different groups fired up over politics and state of the world in the extent as it seen today. And yes, Twitter

To the average technologically advanced American, Twitter is one of the most visited social media sites. From a popularity contest standpoint, Twitter would be amongst the top winners; however, when evaluating Twitter from a business analytical aspect it might not be a lucrative business venture. The attractive attribute to Twitter Inc. is the fact the sites does not make any of its users pay. Twitter is designed to allow users to voice multiple thoughts, ideas, or share different information amongst the site’s visitor. Unlike Facebook, Twitters does not have multi-million dollar corporations using the site on a regular basis to market more potential users. Therefore, with a low revenue base and poor strategic development implementation

This will allow companies to heavily market on social media, which as outlined by LYFE marketing as the cheapest method of marketing (Lyfe Marketing, 2016).

I would like to introduce you to Twitter Inc., a modern and popular form of self-expression on the Internet. It provides users with a plethora of services including Twitter, an application that allows the user to share and distribute content to their followers. The company also owns Vine, a mobile application where users can create and share short looping videos, and #Music, another mobile application that

The use of social media has a very wide variety of advantages and disadvantages for companies. In essence it’s an extremely cheap way to reach consumers, and help them develop a brand perception. Companies can use it to hit a wide audience, and show them about a new product, or deal going on. They can also use social media to develop conversations with their consumers. This can positively shape thoughts and ideas about the brand. Also companies can use analytic services figure out the demographics of who is interested in their

Twitter is a service for people to communicate and stay connected through the exchange of quick, frequent messages. It's an online social networking and micro blogging service that enables users to send and read short 140 character text messages, called "tweets". Twitter is a social website where people are allowed to make posts about different things. Twitter has 645,750,000 registered users as of January 1, 2014. Twitter is now stepping up to global television. Micro blogging is the posting of very short entries or updates on a blog or social networking site, typically via a cellular phone. Twitter allows its users to keep their friends and family informed of their current status. Twitter first began in 2008 as a small project; but now

they educate their customers. All this education that they do on their website makes the marketing