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Match My Doll Case Study Essay

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Index Executive summery………………………………………………………………………………………….…1 Introduction……………………………………………………………………………………………………….2 Case analysis Match My Doll Clothing……………………………..……………………….……….….………….2 Design Your Own Doll………………………………………………………………………………..3 Comparison……….…………………………………………………………………………..….………4 Additional Questions………………….………………………………………………………………………5 Recommendations……………………………………………………………………………………………..5 Appendix Appendix 1: calculation formulas, definitions and assumptions……………….6 Appendix 2: Exhibit 1 & 2………………………………………………………………………….9 Appendix 3: The NPV Profile…………………………………………………………………...11 Executive Summary The production division at New Heritage Doll Company is considering between two …show more content…

However, the number of items was limited. The proposed expansion would create an “All Seasons Collection” of apparel and gear covering all four season of the year. It would expand the number of matching doll and girl clothing items available One of the benefits of expanding the MMDC’ line is that the line has already demonstrated the commercial viability of the matching doll and child clothing model. The concept has a proven track record and now the company has only to further build on this successful model. Furthermore, the recent positive publicity engendered by the celebrity sightings, will create an even greater demand for the product, and will allow for the maintenance of premium pricing. We believe that the expanded line will be at least as profitable as the existing line. Another strength this project possesses is the project’s moderate risk , which is almost identical to that of MMDC’s existing business line. One of our concerns regarding the expansion of MMDC’s clothing line is the company’s inexperience within the clothing industry. NHDC will have to compete outside its current niche of dolls and accessories. The fickle nature of children’s fashion trends requires that the management keep up with current market trends, in order to maintain its premium pricing. Another concern we think is important to address is the expected lifetime of the project.

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