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- 1. What is market segmentation. 2. What is market targeting. 3. Illustrate the picture above.c. Marketing intelligence and marketing research are used by marketers to make informed decisions. Explain the difference between both concepts?#2. In what stage of marketing is marketing research important? Group of answer choices In assessing marketing environment. In defining one's business. In setting marketing strategies. All of the above. In designing marketing mix.
- Please answer question 3.1 and 3.2 3.1. Identify the various objectives of marketing departments and provide an example for each. 3.2. Discuss the concept ‘Market segmentation’, including the types of segments.1. Why is it important to track how our customers change over time? 2. Describe the three stages of the relationship a customer has with a firm (Hint: AER model) 3. What is a persona? How is it different from a market segment?Is marketing research always correct? Explain.
- 1. Definition trends of marketing. 2. Definition problems of marketing. 3. Definition market gaps of marketing.In your opinion, among the four (4) major segmentation variables, which is the most important? Explain Why? As a marketer, why segment the market? Explain what approaches can be used to segment the market and how can this lead to competitive advantage. Identifying and explain three (3) benefits of market segmentation. State the relationship between market targeting and market segmentation in the process of marketing strategy. Is market targeting important in the process? Elaborate your answer. In your outlook, which do you think is the most effective among the (4) strategies of market targeting? Explain why? Which do you think among the four will become profitable in gaining a successful business outcome considering with enough resources?1. What are the different types of Market segmentation and explain each. 2. What are the requirements for effective segmentation?
- How can a marketing researcher ensure that the sample used in a research study is representative of the target population, and why is this important in evaluating the research process? What are some common biases that can affect the results of market research, and how can these be mitigated to ensure accurate and reliable data?4. When would a good marketing researcher use closed-ended versus open-ended questions? Justify your answer.2-5. What is the difference between a marketing dashboard and a marketing metric?