Do you agree or disagree with the authors' point NOT to put a Digital Expert In Charge of Your Digital Transformation? Why? Who would you select: William, Sarah, or Sophia? Hint: Choose William Use this link to answer the question: https://hbr.org/2019/08/dont-put-a-digital-expert-in-charge-of-your-digital-transformation

Do you agree or disagree with the authors' point NOT to put a Digital Expert In Charge of Your Digital Transformation? Why? Who would you select: William, Sarah, or Sophia? Hint: Choose William Use this link to answer the question: https://hbr.org/2019/08/dont-put-a-digital-expert-in-charge-of-your-digital-transformation

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Similar questions

By 2021, over half of B2B purchasers will be millennials, nearly doubling the number from 2012. B2B selling in the internet environment is growing increasingly essential as younger generations enter the age of completing commercial transactions. How do business-to-business exchanges operate, and what are the benefits? Given these benefits, why do they account for such a small percentage of the overall B2B picture?
Why does Pinterest see Google as its primary competitor? Why does Pinterest develop new mobile-only features and products?
Do research online to find out more about some of the e-commerce initiatives of other social networks, such as Instagram, Pinterest, and Twitter. What features do they offer that differentiate them from Facebook? Do you think any of these sites will ever be a strong competitor to Amazon in terms of total e-commerce sales? If not, what niche could they succeed at?
Why does Pinterest consider Google to be its biggest competitor?Why does Pinterest prioritize mobile platforms for its new features and products?
Facebook recently announced that it will let teens’ posts become public. Before the change, Facebook would only allow 13- to 17-year-old users’ posts to be seen by their “friends” and “friends of friends.” Now, however, their posts can be seen by anyone on the network if they choose to make their posts “public.” Twitter, another social medium gaining popularity with teens, has always let users, including teens, share tweets publicly. But because of Facebook’s vast reach, privacy advocates are very concerned about this latest development, particularly when it comes to children’s safety. Online predators and bullying are real safety issues facing youth. Other criticisms of Facebook’s decision boil down to money—some argue that this is just about monetizing kids. Facebook will be able to offer a younger demographic to advertisers wanting to reach them. Facebook defends its actions, saying the change in policy is due to teenagers wanting the ability to post publicly, primarily for…
Assume you have joined an organisation “WealthMax” that deals with investors who areinvesting in various financial products like Mutual Funds, Equity, Cryptocurrencies, ETF,etc. The company is not available on any online platform. The online visibility is ZERO.You are a modern-day digital marketer and you have decided to increase the online visibility of the brand WealthMax. What are the various ways through which you will promote yourbrand online? Explain minimum five platforms with explanation to increase onlineawareness. (All answers to be explained in 1000 words having Introduction ,Concepts and Application & Conclusion)
Assume you have joined an organisation “WealthMax” that deals with investors who areinvesting in various financial products like Mutual Funds, Equity, Cryptocurrencies, ETF,etc. The company is not available on any online platform. The online visibility is ZERO.You are a modern-day digital marketer and you have decided to increase the online visibility of the brand WealthMax. What are the various ways through which you will promote yourbrand online? Explain minimum five platforms with explanation to increase onlineawareness.
How do the four characteristics of services apply to Airbnb? How does Airbnb deal with each characteristic?
Why does Pinterest consider Google to be their greatest rival? Pinterest prioritizes the mobile phone industry while creating new features and products.
Why does Pinterest consider Google to be their greatest competitor? Pinterest prioritizes the mobile platform while creating new features and products.
Explain the benefits the company is getting or beneficiaries are receiving by implementing Islamic principles and approaches in the company- (100-250 words maximnm)
Read the below abstract and answer the questions that follow. How to Implement a Flawless Digital Marketing Strategy A cohesive digital marketing strategy is essential for any company that wants to maximise profits and gain new customers. Many organisations opt to reconfigure traditional marketing strategies in accordance with the digital arena, but this approach to digital marketing often has little impact because digital marketing offers companies the chance to target specific individuals through the internet – and interact with their desired clientele. Digital marketing offers a raft of new opportunities that can only be accessed through a cohesive digital marketing strategy and enabled by a team of digital media whizzes. Here are some tips for implementing a flawless digital marketing strategy in a world in which more and more consumers are shopping and reading through their mobile devices. Discuss what is a post-literate customer and state how this customer reacts…