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GROUP 5
Lettuce Entertain You Enterprise (B): Doing
Right by Do-Rite Donuts
Komalpreet Kaur
(N01600016)
Abuzer Nasir
(N01539758)
Devendra Singh (
N01590366)
Vanita Saini
(N01582306)
Vishanka Kaur Mahar Singh
(N01597341)
BURNING HOUSE
Dear classmates, Lettuce Entertain You Enterprises depends on the choice
made today. Should we make more investments in the intriguing idea of Do-
Rite Donuts? By passing on this chance, you run the danger of losing out on a
substantial portion of the doughnut industry, which is expanding due to
consumer spending and coffee habits.
While Do-Rite prospers in Chicago, expansion and franchising are strategic
factors that must be taken into account as the company grows. Do-Rite's
analytics reveal both obstacles and successes in the face of severe
competition and changing markets. Now, choices shape our position in the
specialty doughnut market, affecting both revenue and reputation. Inaction
runs the danger of losing market presence and growth.
Let's navigate the possibilities and maintain Lettuce Entertain You's
dominance in the restaurant sector with the help of financial foresight and
sector knowledge. Whether Do-Rite succeeds nationwide or stays local
depends on the decision we make today.
BACKGROUND
Lettuce Entertain You Enterprise, a prominent Chicago-based restaurant chain
founded in 1971, is an example to both managerial skill and culinary quality. The
company's rise to its present position, which is supported by a blend of precise
financial management, imaginative planning, and shrewd investment, maintains
130 locations housing 63 creative concepts and employing a devoted staff of
over 8,000. LEYE was established by Richard Melman and Jerry A. Orzoff, has
grown into the country's premier independent restaurant organisation. LEYE has
a notable presence in the Chicago region with around 67 outlets, and its effect
is far-reaching. LEYE's revolutionary spirit has no borders, spreading from
Chicago to thriving cities like Phoenix, Los Angeles, Minneapolis, Maryland, Las
Vegas, Virginia, and Washington, D.C. Their culinary efforts, which range from
fast-casual to Michelin-starred fine dining, demonstrate a persistent dedication
to innovation. In 2018, their income exceeded $600 million. LEYE is still
reshaping the eating scene with expectation and innovation.
DIFFERENT RECOMMENDATIONS
INITIATIVES FOR
SUSTAINABILITY
TECHNOLOGICAL
TRANSFORMATION
QUALIFYING RECOMMENDATIONS
Initiatives for Sustainability
:
•
Increase the use of environmentally beneficial techniques including
using local foods, cutting down on food waste, and avoiding single-use
plastics.
•
To reach environmentally sensitive customers, highlight these projects.
Technological Transformation:
•
Make an investment in a user-friendly mobile application for online
bookings and ordering to improve client convenience.
•
Also, Implement a comprehensive loyalty programme to recognise
recurring clients and collect insightful information for individualised
marketing
.
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- Management, Loose-Leaf VersionManagementISBN:9781305969308Author:Richard L. DaftPublisher:South-Western College Pub
Management, Loose-Leaf Version
Management
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