Literature Summary Essay: Literature Review: Brand Loyalty

Most successful businesses today actively develop loyal customers who buy their brands again and again. After all, getting current customers to buy more is much easier than constantly seeking new customers. Think of three brands that you buy on a regular basis. Why do you stick to these products? How could another company dislodge you?

Strategic Objective: Increase Loyalty and Profitability of Consumers, (n.d.). Kudler Fine Foods Sales & Marketing. Retrieved November 10, 2008, fr

The purpose of this study is to explore three companies by focusing on how the brands have been performing as well as what the customers and other stakeholders are saying about the different brands. This study will also summarize the strategic issues that the companies and those they are likely to experience in future.

In the current retail food industry there are numerous competitors fighting for the same dollar. It is important for each company to identify their target market, identify their competitors, and then build their marketing plan. The information below will detail Kudler Fine Foods marketing strategy which includes expanding its services, improving its efficiency of operations, and increasing the customer purchase cycle. The paper will also discuss areas where Kudler Fine Foods needs to further their market research.

Three reasons for believing in the accuracy or inaccuracy of sensory information is perception, interpretation, and knowledge. Perception is our sensory experience of the world around us and involves both the recognition of environmental stimuli and actions in response to these stimuli (Bagley, 2004). Through the perceptual process, we gain information about properties and elements of the environment that are critical to our survival. Perception not only creates our experience of the world around us, and it also allows us to act within our environment. Interpretation is a communication process, designed to reveal meanings, and relationships of our cultural and natural heritage, through involvement with objects, artifacts, landscapes and

With giants such as Walmart, and Kroger running the grocery store industry it’s difficult for companies such as Smuckers to bargain for shelf-space and prices. Brand name items drawn to the center of the store are what leverages these companies to succeed in the industry. After numerous acquisitions and strategic alliances, Smuckers developed a solid core of product lines which experienced success rapidly. Product lines that experienced the most success as a result of strong positioning in the industry included their Coffee labels, flour and baking products, Oils and food spreads. A 9-Cell Industry Attractiveness/Business Strength Matrix shows that the Industry attractiveness is relatively moderate. With many competitors and strong buyer power from large grocery chains such as Kroger, companies such as Smuckers have explored different strategies that have proved successful in what can be described as a saturated industry. The case insinuates that there may be opportunities in the industry in regards to special markets and perhaps Oils and Baking with sugar free products, but otherwise the recession, although it drove families to buy store bought as opposed to eating out, has had its effects on the food service industry as well.

We use our ears to pick up different tones and sounds in our environments. One question in the challenge involved a set of piano keys and each one varied in sound. The first and the last key actually made the same sound but most people brains do not pick up on it because the brain assumes that the tone is slowly getting higher. Another asked you to put a list of sounds in order from loudest to quietest sounds by decibels. The senses challenge also taught me that decibels are the measure of the intensity of a sound. I also learned that any amount of noise over ninety decibels can damage your ears if you are exposed to it long

Effectively operating a successful Durable Medical Equipment Supplies business the owner has to integrate the aspects of quality and strategy. According to the words of Peter (2012), most of the healthcare organizations are using different tools for promoting the health care quality in a productive way. If medical supply business failed to provide quality medical equipment services to the individuals it would directly affect the operations (Gupta 2016, p.56). It is the duty of the medical equipment expert to use effective systems and techniques for measuring the performance of quality improvement initiatives and plans. Now we can evaluate the quality improvement initiatives and other related aspects in a detailed way.

The food service industry is one of the most competitive industries with Panera Bread in the food service industry more focused on a fast causal dining. Large corporations like McDonald, Starbucks, Chipotle, and Yum! Brand all serve their own variations of food which brings strong customer loyalty as well as give more options to customer that want to try something different. Since the industry face so many substitutes capturing and retaining customers is the biggest challenge a company can face in the food service industry. With a mix of variation of food as well as improved customer service even small restaurants are able to be profitable. With such low barriers of entry company as well as small business owners must

Throughout the dissection there were many opportunities and weaknesses to uncover. Strong consumer loyalty is an important strength that can help increase word-of-mouth of the brand. Many people look for information for new brands online through websites, reviews,

A person’s perception of his or her surroundings is a result of the five senses touch, sight, smell, sound, and taste. These senses are what determine what is existent and what is non-existent.

Sense Perception is, as it were, in partnership, with the Human Sciences. It contributes to, and strengthens the Human Science’s answer to the knowledge problem embedded within the real life situation.

*Lack of tangible assets which can be seen, touched, smelled, heard or taste prior to purchase. E.g., education, air

The term “Brand Loyalty” also called as “Customer Loyalty” has been in the business industry since a very long time as a model to be used in conducting business. But it wasn’t until the mid to late 1900’s that the term was actually given its due importance by making it a vital part of advertising and marketing. The concept of marketing evolved substantially from being focused on sales of a product to having Customer satisfaction to be its focal point. Studies further revealed that there was a positive correlation between customer satisfaction and Brand Loyalty.