Ziba Case Study Essay

Another thing that could be seen as a motivation of founding the venture was Frank’s idea of forming a “Dream Team” for the marketing and technology sections. But Zondigo could not satisfy all of Addante’s motiva-tions of founding ventures because the fast growth of Zondigo was averted by missing outside funding. This problem was caused by several changes in the business plan. Addante had to adjust his ideas and adapt them to the investment community. After he finally received out-side funding he realized that there was no market for his idea so he returned the funding to his investors.

Thus, companies seek to strengthen customer loyalty. Brand loyalty is considered to tilt the consumer to purchase the package / product specific brand (Jacoby and Chestnut, 1978). Later, Oliver (1997) defined loyalty as "a deeply held commitment to REBUY or repatronize preferred product / service consistently in the future, thereby causing repetitive same-brand or same brand set purchasing, despite situational influences and marketing activities, which would result in causing switching behavior "(p. 34). This conceptual definition covers two different aspects of loyalty: the behavioral. This is consistent with an integrated conceptual framework proposed by Dick and Basu (1994), that customer loyalty is regarded as a "power relationship between the relative position of the individual and repeat

Developing a loyalty program is challenging. You team must understand what will keep your current customers interested and what will spark them to purchase multiple times.

In the loyalty program literature on the FXmedia’s website (http://www.fxmweb.com), FXMedia (2011) states “With intelligent customer segmentation and targeted campaigns, each member of your program can feel like they are customers of their own "personal company", where everything is designed around their lifestyle and purchase behaviour patterns.” (para. 2).

The company’s can be attributed to several reasons. Primary reason for their success would be their motto of simplicity. They have kept products simple and elegant apart from their marvelous functionalities. In order to simply a product, they have never compromised on the capabilities of the machine.

You know that I love Zoya polishes, but I haven't told you why. Well, there are a few reasons. I have strong brand loyalty, so once I latch on to a brand, it's full steam ahead. And when I'm consistently impressed with a brand, my loyalty grows. Zoya has never let me down yet. If I find one I'm unimpressed by, I'll let you know. Little things build my brand loyalty. The shape of the bottle, brush type, the name of the company and the names of the colors. The more creative the name, the more I'm inclined to be drawn to a brand. I admit that I have purchased a polish just because of the name. A little obsessive, I know, but for me, it makes my polish experience all

Simplified brand loyalty describes a status in which consumers determine their selves in; out of it they become committed to a brand. Thereby they continue purchasing products or services of a specific brand. At this point consumers rather spent more money on a product of a specific brand than buying from multiple suppliers within the same category. Mainly brand loyalty is a result of consumer’s behavior, which is enforced through a company’s measurements regarding branding. Branding is a process that a company runs through in order to establish a new brand. The ambition here is to strengthen a unique name and image for a product in

As Deepinder Goyal, founder, Zomato, says, Zomato is driven to constantly improve our product within the space with a small margin of error. Zomato realizes that it is a winner-takes-all and is therefore focused on dominating the competition within its space.

The team gathered a wealth of information about the products strengths and weaknesses, but lacked important consumer­brand relationship information. Supplementing the Consumer Insight Team research with the Usage and Attitude Study provided a well rounded customer understanding.

I did as he said. He brought his right-hand pointer over my left temple. I saw a vision created by ZA-vi from his recordings. I saw Shelly’s back and Von’s face towering over his head.

Zomato has successfully created high brand awareness in a space where switching costs are low. High brand recognition has also ramped up customer loyalty as well as lowered acquisition costs for Zomato

The increasing trend of companies finding and launching suitable yet creative marketing strategies – “minimize time, maximize experience” is one of the best strategy many companies are trying to provide their customers with (Wolfsen, 2013). ZALORA, an online fashion store, can either generate new marketing strategies or adopt existing marketing strategies that has been proven to be successful in order to attract more customers and have better sales performance.

ZMET strives to create a feeling where consumers identify with the brand to the extent that they feel that this brand is "my brand". To obtain this intense and deeply rooted feeling, ZMET decides to target itself to the unconscious.

The concept of Brand loyalty is defined in terms of 6 necessary and sufficient conditions. These conditions are as follows: -

Threat of new entrants is low for ZISCo because barriers to entry are high as steel industry is large scale and experienced. Huge capital is required, entrants also need differentiation and most importantly access to distribution channel is big barrier.