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Sustainable Development : A New Market Niche

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Introduction and Purpose Sustainable Development is defined as expanding economic sectors and increasing wealth while at the same time minimizing the depletion of natural resources. The relations amongst nature, people, and tourism have flourished in recent years and the potential for a mutually beneficial bond between humans and their co existing environmental resources has created a new market niche which today is one of the largest growing industry sectors. Ecotourism has been a front runner in the promotion of a new strategy that focuses on the funding of conservation efforts, while ensuring to feed the socioeconomic growth that an areas habitants require. Hosting communities welcome eco-tourists to stay with them to gain an educational background on the natural history and conservation of the region while at the same time taking advantage of the tourist activities that the area provides. The accommodations, amenities, and tourist activities of these eco-tourism communities have been redesigned to be ecologically sustainable in the hope to minimize the carbon footprint of the area while encouraging a positive economic profit. This approach to conservation is a modern method which originated in Africa (Hulme & Murfree, 1999). Prior to this modern form of conservation was a deep-rooted technique which used what is known as the fortress technique to conserve natural resources. This system of practice speaks for itself because essentially, the area to be conserved will be

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