Corporate Social Responsibility (CSR) is a crucial aspect of modern business that extends beyond the pursuit of profits. It encompasses a company's commitment to balancing economic success with ethical, environmental, and social considerations. Companies engaging in CSR initiatives often strive to make a positive impact on their communities and the world at large, addressing issues such as climate change, inequality, and community well-being. CSR programs can take various forms, from sustainable business practices and philanthropic efforts to employee volunteerism and ethical sourcing. How can businesses effectively balance their bottom line with the broader interests of society, and what strategies can they employ to ensure they are responsible corporate citizens?

Corporate Social Responsibility (CSR) is a crucial aspect of modern business that extends beyond the pursuit of profits. It encompasses a company's commitment to balancing economic success with ethical, environmental, and social considerations. Companies engaging in CSR initiatives often strive to make a positive impact on their communities and the world at large, addressing issues such as climate change, inequality, and community well-being. CSR programs can take various forms, from sustainable business practices and philanthropic efforts to employee volunteerism and ethical sourcing. How can businesses effectively balance their bottom line with the broader interests of society, and what strategies can they employ to ensure they are responsible corporate citizens?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter4: Social Responsibility And Ethics In Marketing

Section: Chapter Questions

Problem 3DYMP

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