Brand loyalty

CHEPTER –III PROFILE OF THE STUDY 3.1 Brand loyalty Brand loyalty occurs when a customer chooses to repeatedly purchase a product produced by the same company instead of a substitute product produced by a competitor. For example, some people will always buy Coke at the grocery store, while other people will always purchase Pediasure. Brand loyalty is often based upon perception. A consumer will consistently purchase the same product because she perceives it as being the superior product among the

Recent studies focused on loyalty concept in services sector. Brand loyalty is receiving great deal of attention in telecommunication sector. So there is a need of introducing comprehensive brand loyalty model. This study attempts to provide a broad view of brand loyalty by proposing a model and testing its potential antecedents. The antecedents included in the research are service quality, satisfaction, trust and commitment.A pilot and main study was conducted to test the hypotheses. A sample of

Over time, businesses have recognised that brand loyalty plays a key role in sustaining steady demand and sales flows over time (Aaker, 1991). In fact, Gralpois, (1998), as cited by Lodorfos, Mulvana and Temperley, (2006), labels brand loyalty as a fundamental asset of any business. Findings by Keiningham et al., (2006) have shown that it costs on average, five times more to replace a customer than it does to retain one. This underlines how businesses cannot afford to lose loyal customers and simply

positive impacts of brand loyalty towards a firm. Furthermore Khraim (2011) also confirms that the brand loyalty is vital for afirm to make sure that its brand is kept in the minds of consumers and avoidconsumers from switching to other brands. There are many forces drawing consumers away such as competition, customers’ thirst for variety, etc. hence obtaining and maintaining loyalty for a particular brand is not an easy task thus marketers should clearly understand how loyalty factors can affect

Brand Loyalty And The Factors That Affect It: A Study Of Dangote Sugar Refinery BY BALOGUN SHERIFF ABSTRACT The purpose of this research is to investigate the idea of choice in a marketing context, if there is such a thing as a choice and if so, what does the idea of loyalty amount to in terms of suspended will by way of instilling into a consumer the sense of loyalty towards a brand, a product or a service and the factors that are responsible for brand loyalty especially in the Nigerian Sugar

mentality is important for them to affect the volume of business. Brand loyalty is one of related issues of customer purchasing choices. FOONG YEE and YAHYAH (2008) stated that many companies, especially those in the sportswear industry try to enhance brand loyalty among their customers. Nowadays, public can notice that there are several companies have a big marketing share in the world obviously, such as Nike, Adidas, Puma etc. These brands seem dominated the sportswear market and earned the favor of

The term “Brand Loyalty” also called as “Customer Loyalty” has been in the business industry since a very long time as a model to be used in conducting business. But it wasn’t until the mid to late 1900’s that the term was actually given its due importance by making it a vital part of advertising and marketing. The concept of marketing evolved substantially from being focused on sales of a product to having Customer satisfaction to be its focal point. Studies further revealed that there was a positive

ACKNOWLEDGEMENT We owe a debt of gratitude to (professors name), for the vision and foresight which inspired us to conceive this research project on topic Influence of Brand Loyalty on Consumer Sportswear as for providing necessary information regarding the project & also for her support in completing the project. We would like to express our gratitude towards member of (institute name) for their kind co-operation and encouragement which help us in completion of this project. Our thanks

INTRODUCTION: Brand Loyalty is a concept which has both attitudinal and behavioural components. Marketers are very concerned about brand loyalty. It is not simply about repurchasing. It consists of customer’s commitment towards the brand and consumption repeatedly whenever the need arises. In addition to that, customers might also act as advocates for the brand. Hence both the entities form a long lasting relationship. The success of any brand is dependent on its capability to attract customers.

Brand loyalty is one of the hottest subjects in marketing today. Customer’s brand loyalty play an significant role in company’s development. There are a range of definitions of this term, but in this essay ‘brand loyalty’ refers to people being willing to buy products from the same manufacturer repeatedly rather than from other suppliers. More and more companies are tried to investing in optimizing the benefits of their brand externally and internally. Various researchers (Ballester and Aleman, 1999)